Event Planning 9
For the 4th year in a row 4x3 has proudly marketed the annual Odessa Brewfest. Through a custom-designed website, social media and content marketing we helped the Historic Odessa Foundation invite hundreds of visitors as they enjoyed award-winning craft beer, gourmet food, local craft vendors, live music, and historical demonstrations on the beautiful grounds of the 1769 Warner-Wilson house in Odessa, Delaware.
Social Media Marketing Success
In conjunction with our email and content marketing efforts, we focused heavily on social media marketing as a way to not only to create buzz about the event, but to generate ticket sales. The result was a consistent level of social media engagement and non-stop event promotion across a variety of platforms.
In order to gain maximum visibility on Facebook, 4x3 implemented a marketing strategy that utilized boosted posts as a away to appear higher up on news feeds of people that are located within a specified geographic area with interests in craft beer. Facebook boosting allowed the Odessa Brewfest gain exposure to new audiences and interact with 94,670 engaged users in the four months leading up to the festival.
Generating engagement between the attending breweries and fans is always important to promoting the Odessa Brewfest. One way we facilitate engagement is the annual Brewbracket competition -- an online contest in which we pit breweries against one another in a bracket where fans vote for their favorite brewery. By doing this, we gain access the loyal brewery fans that vote and share the Brewbracket on social media. Year after year, it has proven a great way to drive interactions on social media and traffic back to the festival website.
Generating hype before an event is crucial, but continuing to drive engagement during an event is just as important. To keep guests posting to social media throughout the festival we created a Selfie Contest to encourage poeple to take pictures of themselves and their friends enjoying the wonderful craft beer and beautiful ground of Historic Odessa with all their friends. Throughout the day, more than 75 guests entered the contest through Facebook, Twitter and Instagram. Several beer enthusiasts won fun brewery swag and other merchandise at the end of the day.
4x3 also designed a Geofilter for the annual Odessa Brewfest. The custom Geofilter appeared during the festival and allowed anyone who attended the event to use the filter on Snapchat. Everyone shared snaps with their friends using the filter to celebrate their favorite craft beer and to commemorate being at the event. At the end of the day, there was a total of 5,272 uses and views! This is a great strategy for creating peer to peer marketing with minumum effort.
4x3 offers comprehensive, in-house event marketing services for our clients. From sports tournaments to craft beer festivals, we strive to make your event an unforgettable experience. 4x3 takes special pride when we work with our sister company, URugby, on their annual tournaments, showcasing our full-service sports marketing capabilities.
Over the years we have designed the logo and branding for URugby, which is implemented on promotional items for the 2017 Ariel Re Bermuda 7s, 2016 Bowl Series and ACRC Bowl Series. We've had the pleasure of continually working with URugby exclusively on sports marketing over the years for these events.
2017 ARIEL RE BERMUDA 7S
The 2017 Ariel Re Bermuda Sevens hosted the very best in high school and college rugby at the National Sports Center, Bermuda’s premier sporting event venue. The tournament featured four mini teams (ages 9-12), two high school girls teams, five high school boys teams and 12 collegiate men's sides. 4x3 designed a souvenir rugby ball and referee jerseys to be used throughout the event.
2016 BOWL SERIES
The 2016 Bowl Series is a collegiate and high school rugby series held in New Rochelle, NY. The tournament featured 12 elite college rugby teams, and six high school teams competing to be Bowl Series Champions. 4x3 designed branding that was then translated onto wearables, VIP and player passes, and promotional banners. The custom apparel included a series of referee jerseys, MVP shirts, and promotional tees for fans and players alike.
ACRC BOWL SERIES
The ACRC15s rugby bowl series is an annual sporting event held each fall in Charlotte, NC. For the inaugural ACRC Bowl Series in 2015, 4x3 created a comprehensive package of branding and marketing materials including an event logo, website, custom apparel, trophies, posters, pint glasses and souvenir rugby balls.
The USA Islanders is a team of USA Eagles and potential Eagle national caliber rugby players from US-based Pacific islands; including Hawaii, Tonga, Fiji, and American Samoa. 4x3 was hired to handle web design and development of the USA Islanders website for to promote invitational matches and upcoming events for the newly formed USA Islanders rugby team. 4x3 also worked directly with the team administrators and coaching staff to create a logo and brand. The new logo and brand was then applied across a variety of mediums, including web, print (business cards, letterheads) and gear (jerseys, T-shirts, rugby balls, Bermuda shorts).
OUR EVENT MARKETING SERVICES
4x3's branding efforts contributed to successful marketing efforts surrounding the tournaments, as well as a positive experience enjoyed by both teams and spectators. Sports event branding and merchandising efforts helped convey a sense of professionalism to a new event that quickly established its prominence in the rugby circuit.
4x3 can extend your brand beyond digital marketing, with events for big and small. For other events beyond sports marketing, we also offer content marketing in the form of website design, as well as live social media updates (tweeting, video, commentary). Contact us today!
4x3 has been a long time partner with the Historic Odessa Foundation. So when we were approached in 2014 with the chance to market their newest fundraising event - the Odessa Brewfest - we jumped at the chance.
The 1st Annual Odessa Brewfest was a huge success. The festival fulfilled its promise for great beer, food and music in a beautiful outdoor setting. It was a truly unique event and a great fundraiser for the Historic Odessa Foundation.
Due to the festivals's success, 4x3 was invited back to manage all the event promotion and social media marketing for the next year's Brewfest. And now, four years later, 4x3 once again returns to Odessa, Delaware for market for the event.
The 4th Annual Odessa Brewfest
The annual Odessa Brewfest comes to Delaware on September 9th, 2017. Tickets go on sale on June 1st with special early bird-specials for HOF members.
4x3 will handle all event promotion for the Odessa Brewfest. To raise awareness of the festival locally and regionally, we provide:
- Brand awareness (messaging and overall brand identity online and in print)
- Research (intelligence on beer festivals and other comparable events)
- Content (news, press releases and e-newsletters)
- Promotion (our much-heralded brewbracket contest; social media management; brewer partnerships)
The Historic Odessa Foundation’s mix of online, print and radio marketing generates buzz about the festival and lots of positive local media coverage. Odessa’s status as a treasured Delaware historic site is a unique highlight for the festival, as was the presence of local breweries, wineries, distillers and other vendors with deep roots in the state.
Event marketing strategies leave a lasting, brand-focused impression of fun by grabbing the attention of a group of people who are gathered together and enhancing a visitor's overall experience.
At 4x3, we can help expand your brand past digital marketing. Our in-house experience allows us to plan and market events, both big and small. Our event marketing efforts can include printed brochures, signage at the event, social media blasts, printed mailers, event apparel and much more.
Our event marketing expertise and solid experience help our clients to provide strategic promotional campaigns that boost attendance and ensure event success.
T-shirt design and custom apparel design has always been an integral part of our event marketing package. It's so cool when we land at an event and see people proudly wearing our shirt designs from years past.
4x3 has the experience and know-how to help you create amazing t-shirts for any event. 4x3 is proud to partner with Sevens Sports on the URugby events where we have created a series of referee jerseys, MVP shirts, and promotional tees for fans and players alike.
So, if you want to advertise your brand and overall presence at your next event, contact 4x3 and we'll help you create custom apparel to make your event a smash hit. As a part of our event marketing design service, we offer other promotional materials to be used at festivals, conventions, fundraisers, and sporting events. This includes:
- custom apparel (t-shirts, jerseys)
- posters and banners
- pint glasses
- souvenir balls
- custom trophies
4x3 can help you make the perfect t-shirt and promotional material for any event.
I still wanted to contribute to the the Iona College Rugby Football Club after my short-lived rugby career ended due to shoulder injuries. As president of the rugby club I had my chance to be responsibile for all game production on campus.
My production team and I would make sure there was music for the game, the scoreboard would correctly represent the game, and there would be PA announcements during the game. These attributes contributed to creating an event-like atmosphere. Our head coach, Bruce McLean, recognized this uniqueness of Iona Rugby's matches and knew we could be part of an event larger than just us.
Inviting URugby Bowl Series to Campus
Unfortunately for me, I never had the opportunity to play in the URugby Bowl Series or attend one.
So when Bruce approached me to be a part of hosting the 2016 Bowl Series, I was in. I knew that this opportunity would benefit not only Iona rugby, but the whole college. Stephen Siano, the President of URugby, knew the location of Mazzella Field was a perfect to host multiple rugby matches. After meeting Stephen for the first time, we got right to work on creating the 2016 Bowl Series at Iona College in New Rochelle, New York.
Creating the Event
There is a lot that goes into creating an event besides the organization of teams and referees. We wanted the Bowl Series to appeal to high school students as well as college students.
The focus of the tournament was the College 15's matches with High School 7's matches during halftimes and in between games. By doing so we could connect College Rugby programs to potential recruits. We also put together a college fair for visiting univeristies to showcase their rugby club to the high school athletes in attendance.
Another attraction for fans and families was the VIP Lounge. VIP Ticket Holders were given access to their own private area and complimentary refreshments. The VIP Lounge also had an outside deck to watch the games from a skybox view.
Live Stream of the Event
Creating the event was an experience for all of those in attendance, but what about for those who were unable to make it to the event?
Rugby is a very popular sport in foreign countries and many athletes on these teams have families who could not be at the game. It was important to us that those families had the ability to watch the game, and we could make that happen.
Working alongside the Iona College Athletic Department, we created a live video stream through YouTube to reach out to all rugby fans. The live stream also included commentary from some of best known names in Rugby media, such as Ryan Trost and Alex Goff.
Future Tournaments for Iona
When teams compete in an URugby Tournament, it creates a new relationship for URugby and the Collegiate Rugby teams. For Iona, we have now competed in three consecutive Bowl Series which lead to even bigger things for our team. Not only did we form the first ever 7s rugby team at Iona, we also were able to compete in our first 7s tournament in the URugby Ariel Re Bermuda 7s and the players were ready for the opportunity. Afterall, the team ended up with a record of 4-2 in their first 7s tournament.
Event Marketing with 4x3
When it comes to hosting any type of event, 4x3 (in cooperation with URugby) knows how to create an event that is beneficial for all. We know that there is more to event marketing than simply connecting everyone to the product your event is based around. Besides creating more than viewing option at the event or allowing access to fans across the globe, 4x3 also understands the importance of creating and selling merchandise as memories for those who purchase it.
Personally, working with Stephen and the rest of the 4x3 team as an intern on this project was an absolute pleasure and is something everyone can learn from.
Author: Greg Potempa, 4x3 Intern
As 4x3’s newest employee, I have quickly learned that 4x3 is always trying to improve its services for its clients.
This is immediately evident with 4x3’s most recent venture: Snapchat Geofilters.
What is a Geofilter?
Honestly, if you don’t know just ask your son or daughter to show you. But just in case they are not readily on hand, I’ll let you in on the secret.
Essentially, a Snapchat Geofilter is a special image overlay on the app that signifies the "where" and "when" of a location or event.
For example, 4x3 designed a Geofilter for the annual Odessa Brewfest. The custom Geofilter appeared during the festival and allowed anyone who attended the event to use the filter on Snapchat. Everyone shared snaps with their friends using the filter to celebrate their favorite craft beer and to commemorate being at the event. At the end of the day, there was a total of 3,000 uses and views!
Overall, it’s a great way to have customers promote your products and events for you!
You got it now? Great!
If you didn’t already know, Snapchat has 18 billion daily users! That’s like 9,000 snaps per second! Which means Snapchat has surpassed Facebook in number of daily video views.
With predominantly young Snapchat audiences, this social platform is perfect for social media marketing towards teens and Millennials. Visually strong brands - such as beauty, fashion, and sportswear - lead the way in terms of Snapchat adoption. But that doesn't mean you can't too! With very few small business and brands taking the step to use Geofilters, the market is under-saturated.
So that makes Snapchat a great marketing opportunity.
And it’s cheap too! Snapchat only charges $5 per 20,000 square feet where the filter can be used. And the marketing you get from users basically pays for itself. Geofilters make it easier for your audience to engage and promote your product or brand organically.
From an event and location-based marketing perspective, Geofilters are the future of marketing.
This weeked, many of us in the 4x3 family are down in Charlotte, NC for a big event! The ACRC Bowl Series, a production of our sister company URugby, is bringing 18 top college rugby teams to the Rugby Athletic Center in Charlotte for high-level competition.
The design wizards at 4x3 add to the class and professionalism of URugby events with our cool ball, banner, apparel, website and program book designs. We're proud of the way we've combined our multiplatform website and design expertise with a passion for the great sport of rugby.
Rugby is the fastest-growing sport in the USA
You may not know much about rugby, but it's the fastest-growing sport in the USA on the youth and college level (often compared to the rise of soccer in the US a few decades ago). Though it often flies under the radar, there's lots of excitement and some great rivalries in the college rugby scene
Check out ACRCBowlSeries.com for more info and to watch streaming feeds and live blog updates of all this weekend's games.
We at 4x3 were proud to be part of the team behind the Odessa Brewfest. We’ve been there from the beginning, helping connect the festival to the world with a custom-designed website, email marketing and social media.
The beer festival debuted last year to great success, bringing 47 brewers and over 1400 festival goers. This year was even bigger, with 54 breweries setting up on the grounds of the historic Warner-Wilson house in Odessa, Del. Attendees enjoyed live music, great food, wine, spirits, crafts, a historical demonstration… and of course lots of good beer.
Social media: The brewbracket contest
Our social media efforts included a contest pitting participating breweries in a field-of-32 bracket competition. Voters online narrowed the list down to two brewers—Mispillion River and Troegs. People voted in person at our social media table and received fun prizes in return.
The Historic Odessa Foundation’s mix of online, print and radio marketing was successful in generating buzz about the festival and lots of positive local media coverage. Odessa’s status as a treasured Delaware historic site was emphasized, as was the presence of local breweries, wineries, distillers and other vendors (such as Wilmington’s Hy Point Dairy) with deep roots in the state.
There is nothing generic about this festival—it is a truly a Delaware-flavored affair—and this added to the excitement around the event.
We had fun helping to publicize the event and being at the festival last Saturday. We look forward to doing it again next year!
After Surfside Sevens Stone Harbor, it’s no surprise that the following of our Instagram grew. It’s also no surprise that primarily youth ruggers were clicking the follow button. Business Insider reports that “over 90% of the 150 million people on Instagram are under the age of 35.”
Although Surfside Stone Harbor is a tournament for all ages, we fielded eight men’s college teams, the American High School Rugby Sevens Championships and even a U13 division. Instagram users were right up our alley.
Plus, I’ve loved Instagram ever since the creation of my personal account in my sophomore year of college at Penn State. So, coming into the Surfside family, I decided to focus on their newly created Instagram account.
Event Instagram Promotion
We jump-started the new venture by focusing on Instagram to promote the event. Counting down the days, we posted photos of our efforts in the office making trophies, counting shirts and securing vendors.
The age-old saying goes “hindsight is 20/20.” While continuing to incorporate the hashtag from the year prior, I believe Instagram added to our efforts and Surfside took a great step forward in 2014. We can always improve with a bit more planning to yield increased views, more successful promotions and a better brand.
In the long run, I hope you see us continuing to grow our social media influence. That will be tested as early as this weekend at the Odessa Brewfest (had to put in a shout out; go vote on the brewbracket). We had a ton of fun at Surfside '14 as evident on our, and many others', Instagram feeds.