News + Ideas
4x3 worked closely with URugby to create a fully functional website to promote invitational matches and upcoming events for the newly formed USA Islanders Rugby team.
The USA Islanders is a team of USA Eagles and potential national caliber rugby players holding a resident status or USA passport with island heritage including Hawaii, Tonga, Fiji, Samoa among many others. Former USA Rugby star Vahafolau Esikia has been selected as the Head Coach, along with Tui Osborne and Alatini Saulala.
WORKING WITH THE USA ISLANDERS
4x3 was brought into the project by URugby (as their marketing arm) to handle branding for the team, web design and event marketing for the upcoming invitational match on August 10.
The website features original logo and branding for the USA Islanders team. Organized by teams, matches and news updates, this website is a hub of information about individual USA players and press and will feature a cool marketing campaign matching USA Islander players against player from the mighty Saracens, a pro team based in London. The Saracens and the USA Islanders will meet in August 2017 in Bermuda.
With simple navigation and custom modules, the USA Islanders website is the epitome of functional and user-friendly.
Coming to Bermuda this August!
The USA Islanders are to face off against the top London pro club, the Saracens, as a charity event in Bermuda. The game, scheduled for August 10, and will raise money for Beyond Rugby Bermuda.
Beyond Rugby Bermuda (BRB) is a partnership between the Family Center and Bermuda Rugby Football Union. Working with kids at Cedarbridge High School and Dellwood Middle School, BRB uses core values of rugby help children in Bermuda gain opportunities in life, including graduation.
Relevant and timeless content is invaluable when developing a brand. 4x3 develops custom, fully functional sites to manage content in a SEO-friendly and organized manner.
Developing Arizona Opera
In 2014, Arizona Opera was looking to upgrade its web presence and reorganize the large amount of content on its website. 4x3 partnered with Cause Design on the redesign, redevlopment and rearchitecture of azopera.org. The Arizona Opera website required an organized way to publish and manage everything from news and press releases to performances and events.
4x3 was up for the challenge!
4x3 developed a full site rebuild in Drupal, creating an inviting, user-friendly website for the opera's many visitors and stakeholders. We also integrated custom Drupal modules and and intelligent navigation tools to ease the burden of updates for this content-rich website and enhance the functionality of the site. The site can now be managed without any high-level programming expertise while remaining while fully incorporating responsive web design.
Due to the heavily content oriented aspect of the website, a high level or organization needed to be applied during the development process. We worked closely with Arizona Opera to create a detailed site map to guarantee a simple layout and easily navigated internal pages. This level organization was implemented in every step of development.
About Arizona Opera
Arizona Opera, originally the Tucson Opera Company, was founded in 1971 by a dedicated group of opera enthusiasts.
Since its inaugural year, Arizona Opera has produced over 170 fully-staged operas and concerts. The company’s artistic history is rich with a blend of opera’s traditional repertoire featuring baroque, bel canto, and verismo works, turn-of-the-century masterpieces, operettas, and American operas. Arizona Opera preforms complete seasons in both Tucson and Phoenix.
About Cause Design
Cause Design Company was founded by Principal and Creative Director Rodd Whitney, an award-winning designer who has more than 20 years of experience at the intersection of design and the corporate and non—profit sectors.
Years of Experience in Web Development
4x3 has been developing websites since it was founded. As an integral part of our web design process, 4x3 implements thoughtful web development during all phases or building and programming (or reprogramming) a website; including Drupal, eCommerce, and custom CMS.
Beyond just a memorable logo, 4x3 has worked with AGA Developers to create a recognizable brand to increase the value of the company and make acquiring new customers easier.
By analysis several aspects of AGA's brand we were able to create a case study highlighting the features of the company which fulfilled the 5 necessary components of a brand.
1. Improves Recognition
A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and logo. For example, when you think of Starbucks you consider more than just their famous mermaid logo. You also think about their holiday cups and advertising, fun promotional drinks like the Unicorn Frappe, and the smiling baristas that greet you at the counter. THIS is Starbucks' brand.
The recognizable logo and style allows AGA Developers to create a powerful reputation by associating their hard work and popular projects with their brand. This is why each of their sub-brands (South Square, Frankford Square and Trenton Stables) have gained recognition through the connection to their well-developed and professional parent brand.
2. Creates Trust
A professional appearance builds credibility and trust. Potential customers are more likely to purchase from a company that appears polished and legitimate. You are more likely to buy a new Apple product than a no-name, off-brand knock-off that hits the market on the same week.
AGA Developers has a simple, yet powerful brand. The AGA brands allows you to transfer the same feeling of loyalty and trust that the other sub-brands command. When customers see a new development with AGA's parent brand on the side they know they will have the same old-fashioned craftsmanship and contemporary designs associated with all their other successful projects they have completed in the past.
3. Supports Advertising
When all of the parts of the business are working well, the overall brand tends to be healthy. On the flip side, we all probably know a company that offers excellent products or services, but has a tarnished brand due to advertising (think Pepsi's most recent campaign). This is why a brand must always be considered when creating an advertisement.
Advertising is an important component of AGA Developers' brand. Through traditional media and social media, AGA publicizes properties and developments that they are building on or selling, respectively. Each sub-brand – South Square, Frankford Square and Trenton Stables, is marketed directly through the parent brand's social media. They fall under the umbrella brand of AGA and as such, advertising for each development is directly associated with the parent brand.
4. Builds Financial Value
A strong brand usually guarantees future business. As AGA grows and develops more properties its brand continues to gain better the financial return from its efforts.
5. Generates New Customers
Customer loyalty is important! And in the age of the internet and social media, word of mouth is essential for any business referrals.
As discussed, AGA has built up a powerful reputation for building contemporary townhouses throughout Philadelphia's neighborhoods and satisfied home-buyers are one of today's the most profitable advertising source.
Creating a Brand with 4x3
At 4x3, we believe that your brand is the essence of your business. We work directly with our clients to create a brand that states who you are, where you are headed and the perception of who your clients and potential clients believe you to be.
And just like our client, AGA Developers, we have what it takes to get your brand on track.
4x3 has partnered with SwivelStudios on many web design projects and proposals. The professional relationship between the two studios has allowed for us to create several beautiful and functional sites.
As the technology partner, 4x3 works directly with Swivel from the beginning of each project, to determine the scope, define the site architecture, and consult on functionality. Swivel always delivers creative solutions, and 4x3 takes the lead on the programming and development. Specializing in dynamic, content-rich websites, 4x3 and Swivel partnered to create sites for Clear Sound Inc., the Institute for Research and Reform in Education (IRRE), and Penn’s Center for Neuroengineering & Therapeutics.
"When seeking quality tech/design/development partner, you take a risk when seeking the right fit for the scope of work at hand. We hit a home run every time SwivelStudios partners with 4x3. Their team possess just the right mix of design savvy and current tech trend development skills." - Heide Fraley, Creative Director, Swivel Studios
Clear Sound Inc.
Clear Sound Inc. is Philadelphia's premier video, audio and lighting firm. Since 1976, Philadelphia-area institutions, event planners and houses of worship have turned to Clear Sound for all sound and event production needs; including venues like the Upper Darby Performing Arts Center and UPenn's Franklin Field.
4x3 worked closely with SwivelStudios to create a completely custom Drupal CMS website for Clear Sound. The CMS is extremely user-friendly and completely responsive in design, assuring the site looks equally great on all screen sizes and devices.
Institute for Research and Reform in Education
The IRRE was founded in 1989 with a mission to improve the lives of young people in diverse communities by transforming their educational experience.
4x3 and SwivelStudios teamed up to create IRRE's custom website back in 2010. The site featured a simple, yet functional design that highlighted IRRE's mission and work. Then, in 2015, the IRRE reached out to 4x3 for a site refresh to handle all the content published on the website. 4x3 developed a sleek new site incorporating the best features of the Drupal 7 platform including responsive design and search optimization. The design makes the large amount of content featured on the site easier to navigate.
Center for Neuroengineering and Therapeutics
Penn’s Center for Neuroengineering and Therapeutics researchers focus on engineering devices to help scientists and doctors better understand what happens within the brain’s communication networks. They use this knowledge to help improve medical management and to develop brain-computer interfaces that can restore neural networks and improve function.
To better communicate their important research, CNT looked to 4x3 and Swivel Studios to create a responsive, user-friendly, easy-to-update website on a Drupal platform. 4x3’s programming brought the responsive design concepts to life.
SwivelStudios is a small graphic design studio just outside Philadelphia. They specialize in creating fantastic print collateral, custom web interface design, and branding and identity campaigns. SwivelStudios prides itself on creating quality and unique design communications that make an impact and are delivered on time.
4x3 has a long and proud tradition of giving back. From creating a brand for Friends for Friends to hosting the website for EAT Cafe, we proudly offer our services to non-profit organizations in our community.
The Power of Giving Back
4x3 has design experience and expertise from which many organizations can benefit but we know that many small businesses and non-profits cannot afford our services. So as a way to give back to amazing community we live and work in, 4x3 works with several pro-bono clients to help make a difference.
We are inspired by so many causes in Philadelphia that 4x3 is dedicated to building relationships in our community. It's always rewarding to see the direct impact from our work.