Ivy Rugby Conference Website [1]
The Ivy Rugby logo [2] and identity was created to brand the 2005 Ivy League Rugby Championship tournament. The logo was used on all tournament materials, including ad book, t-shirts, and posters. A companion Ivy Rugby Conference website [3] was also developed.
Though the website and materials were created for the 2005 event to provide up-to-date tournament information, the website became the focal point for all future tournaments and remains a central resource for Ivy Rugby information.
Rugby conference website development & social marketing
The Ivy Rugby Conference now uses the logo to represent the league, incorporated in 2009 as the first high-profile collegiate rugby conference. 4x3 launched a brand new Ivy Rugby website with a user interface where any Ivy League rugby coach or player, alumni or supporter can log in and join the community.
As part of our social networking initiative, 4x3 also launched a Facebook page, a LinkedIn page, a Twitter page and a Pinterest page to further strengthen the growing popularity of the brand.