A brand is not just a name and a logo. When thoughtfully created, a brand's distinct value is reinforced in everything the company does stimulating performance in sales, marketing, and client retention.
We were hired by Macadoodle to design the product packaging for "Peanut Wonder", a natural peanut butter powder contains no added sugar or salt and has 85% less fat than traditional peanut butter. Just add water and salt to taste for a low calorie, low fat peanut butter spread.
Macadoodle is a team of designers with three decades of confectionary packaging experience and a special talent for creating packaging that helps move products off the shelf, display rack and counter.
Peanut Wonder Peanut Powder
We designed custom packaging for the 6 oz., 16 oz. and 32 oz. pouches of Peanut Wonder. We also worked a production team to print the packaging on clear film, which shows the product through lower third of front.