A brand is not just a name and a logo. When thoughtfully created, a brand's distinct value is reinforced in everything the company does stimulating performance in sales, marketing, and client retention.
The Stephan Co. came to us with an exciting project: design packaging for a new product series formulated for wavy, kinky and curly hair. The project included design of the brand, selection of affordable bottle/jar and lid options, and website messaging and graphics.
Women’s Haircare Product Packaging
A wide variety of design options were presented to several focus groups of women from the target audience. “Love Your Curls” was the winning approach, depicting a range of hair styles in the wavy, kinky and curly categories, in vibrant colors against a white background, for maximum store-shelf presence.