Content Marketing

Dedicated Fans Undeterred by Rain at 5th annual Historic Odessa Brewfest

Event Marketing Success at the 5th Annual Odessa Brewfest September 12, 2018

The rain didn't dampen our 'spirits'...

...or visitor attendance! Our non-stop event promotion across a variety of platforms leading up to the festival rewarded Historic Odessa with a record in ticket pre-sales compared to previous years.

Google My Business Listing

Harness the Power of Google My Business February 15, 2018

Google is the world's most popular search engine. No surprise there! But have you been utilizing all the benefits Google can give your business? 

norris sales instagram

Norris Sales Gains Recognition Through Social Media November 29, 2017

Over the past several months, 4x3 has been working closely with Norris Sales to create weekly marketing campaigns to help drive traffic from social media back to the website. Each targeted campaign focused on a specific aspect of the Norris Sales' inventory, ranging from construction equipment to in-store consumables. 

2017 Historic Odessa Brewfest

Historic Odessa Brewfest: A Marketing Success September 19, 2017

For the 4th year in a row 4x3 has proudly marketed the annual Odessa Brewfest. Through a custom-designed website, social media and content marketing we helped the Historic Odessa Foundation invite hundreds of visitors as they enjoyed award-winning craft beer, gourmet food, local craft vendors, live music, and historical demonstrations on the beautiful grounds of the 1769 Warner-Wilson house in Odessa, Delaware.

Content Marketing with Diesel Adventures

4x3 Welcomes New Client: Diesel Adventures September 7, 2017

Diesel Adventures has engaged 4x3 to manage their web content and to devise a marketing strategy to improve SEO and increase your page ranking organically on major search engines and social media platforms through effective content marketing.

Arizona Opera Responsive Web Design

Developing Content-Rich Websites May 29, 2017

Relevant and timeless content is invaluable when developing a brand. 4x3 develops custom, fully functional sites to manage content in a SEO-friendly and organized manner.

 Age Responsive Design

Age Responsive Design December 30, 2016

When we began the web design process the other day with a client, we stumbled across a new phrase in the RWD world: Age Responsive Design.

Working at 4x3

4x3: A Great Place to Work July 25, 2016

After two and a half years doing content marketing and Website copywriting at 4x3, I’m moving on next week to a new job. While excited to be starting this new chapter of my professional life, I will always be appreciative of the time I spent here working for Stephen and Amy.

ESPN Promotion

Typography: What’s Your Pet Peeve? June 7, 2016

Are you persnickety about correct type and punctuation? I think most people who work in design are. Amy Siano, 4x3’s president and CCO, noticed a gaffe in a recent promo from ESPN — a single quote used where an apostrophe was called for (in the picture above, before “85”). Not cool, ESPN!

Facebook Marketing

Facebook Marketing: Answering the Doubters May 17, 2016

A client of ours recently expressed skepticism about Facebook as a marketing platform. Before you gasp, let me just say—his questions are perfectly legitimate. Remember, just because Facebook reaches over a billion people worldwide does not automatically guarantee it’s the best solution in every case.

South Square

Never Discount ‘Old Fashioned’ Marketing: A Case Study in Success April 14, 2016

Social media, viral videos, pop-up events—there’s lots of fun options these days for marketing your business. In all the enthusiasm for new media channels, some of the older strategies can get left by the wayside. When it comes to reach and ROI, however, sometimes there’s no better path than the tried-and-true press release.

Content Marketing

Netflix, Content Marketing, and the Power of Data February 29, 2016

I read recently that Nexflix greenlighted "House of Cards" without first making a pilot. This constitutes a $100 million investment (what it cost to produce "House of Cards" Season 1) without any sort of test to see whether audiences actually liked the show. 

URugby and the ACRCBowlSeries

Hello From Charlotte and the #ACRCBowlSeries! November 20, 2015

This weeked, many of us in the 4x3 family are down in Charlotte, NC for a big event! The ACRC Bowl Series, a production of our sister company URugby, is bringing 18 top college rugby teams to the Rugby Athletic Center in Charlotte for high-level competition.

Maplewood Halloween

Marketing Tips: Building a Better Online Contest September 30, 2015

Just a quick note on bracket-style online competitions—plus a chance to brag about my hometown, Maplewood, N.J.

Historic Odessa Brewfest

The Odessa Brewfest: Marketing Success September 16, 2015

We at 4x3 were proud to be part of the team behind the Odessa Brewfest. We’ve been there from the beginning, helping connect the festival to the world with a custom-designed website, email marketing and social media. 

Land Survey

The Marketing Services ‘Land Grab’ — Who’s Staking a Claim? July 13, 2015

Content marketing is a growing business in the media world, so much so that lots of non-traditional players are getting into the game. Some corporations (Coke, Sun Life, Intuit) have made creating and distributing their own news-style content a big part of their marketing strategy, while others are happy to hire third parties to do it for them.   

AOL CD-Rom Verizon Swoop

Verizon's Bid For AOL is More Cutting Edge than it Seems May 12, 2015

When I first heard that Verizon was buying AOL for $4.4 billion, I found it hard to believe. And I'm not the only one. There's already been the inevitable “is FIOS moving to dial-up?” jokes, and, for many, a general confusion about what a company best known for serving up sleek smartphones wants with a dot-com era corporation whose heyday coincided with the Sony Discman.  

Odessa Brewfest 2014

Web Design and Marketing: The Historic Odessa Brewfest March 13, 2015

The first annual Historic Odessa Brewfest, held Sept. 6, 2014, was a huge success. Over 1400 visitors enjoyed gourmet food and spirits, local artisan crafts, historical demonstrations and award-winning ales, stouts, lagers, cider and Belgian brews from 47 craft brewers.

Sisyphus Boosts Facebook

Lessons Learned From Boosting Facebook Posts February 23, 2015

Ever thought about promoting a post on Facebook? We’ve been dipping our toe in that water lately, and getting familiar with the quirks of the process. 

Viral Headlines Mob

Five Viral Headline Do’s and Don’ts February 4, 2015

As recounted in last week’s blog, we tried a little experiment in writing viral headlines — choosing three different versions of a headline and promoting them on Facebook to see which got the most response. Businesses that rely on Facebook clicks do this kind of testing all the time, and on a much bigger scale. 

Viral Headlines

We Created Three Viral Headlines, and Frankly, We Were Surprised So Many Women Liked #2 January 26, 2015

The New Yorker magazine published a fascinating article last month about Emerson Spartz, the 27-year old Chicagoan who has made millions repackaging content to gain clicks on Facebook using viral headlines. 

Pick a Phrase, Any Single SEO Phrase October 16, 2014

I think the best way to sort out the Search Engine Optimization (SEO) myths and mysteries is to use the logic we all possess. If you want someone to find your website, write about what they are searching for and they will find your page -- your single SEO phrase.

New Jersey Devils

Making Social Media Pay September 30, 2014

We’ve been brainstorming creative sponsorship ideas in the office this week as our sister corporation Sevens Sports LLC gears up for an upcoming rugby tournament in Charlotte, N.C. As any marketer knows, there are lots of ways to advertise through events. Bring a number of like-minded people together, and you’ve got a great opportunity for sponsors to reach a coveted audience.   

Soft Pretzels

Showing Dedication to Marketing September 24, 2014

Like anything worth doing in life, successful content marketing doesn’t just happen—you’ve got to put in the effort. More than this, you’ve got to have a strategy. Good intentions alone will not bring attention to your business or organization. 

Big Blue Toy Monster

Searching for the Big Blue Toy Monster September 9, 2014

The thing about search engine optimization is ... if you are capable of sound reasoning that is ... it all makes perfect logical sense. 4x3 does it. We really do understand it.

Odessa Brewfest Mugs

The Odessa Brewfest: What a Weekend! September 8, 2014

The 1st Annual Odessa Brewfest was a huge success in my book. The festival fulfilled its promise—great beer, food and music in a beautiful setting with lots of positive vibes and a party atmosphere. It was a truly unique event and a great fundraiser for the Historic Odessa Foundation

Odessa Brewfest Logo

What We’re Learning From The Odessa Brewfest August 7, 2014

The Odessa Brewfest is coming to the historic village of Odessa, Del. on Sept. 6, but we at 4x3 have been pretty heavily invested in the event for a while. Back in April, we launched the brewfest website, which is very cool (props to Web designer Rachel Schmitz).

Rachel Schmitz

4x3 expands with new hires to handle account growth October 4, 2012

4x3 welcomes two new employees to support our growing list of new clients and ongoing client relationships.

EPRU Home Page

EPRU Website Makeover May 29, 2011

The Eastern Pennsylvania Rugby Union was one of the first content management systems to be put in place by a budding new firm called 4x3, LLC.

A LinkedIn Account - Connect with Your Peers.

A LinkedIn Account - Connect with Your Peers. Part 4 of a 5 Part Series February 18, 2011

This is the fourth in a five part series on social networking and your website. LinkedIn touts itself as the 'professional network'.

LinkedIn, Are you? Part 3 of a 5 Part Series December 23, 2010

This is the third in a five part series on social networking and your website.

The Facebook Business Page

Draw them in: The Facebook Business Page August 21, 2010

This is the first in a five part series on social networking and your website. So you think you're all set and humming in Facebook. Maybe you're not as on top of it as you think.