Marketing

Custom Holiday Gifts

Show Client Appreciation with Custom Holiday Gifts November 2, 2018

During the Holiday season, send a token of your appreciation to your clients. Let 4x3 help you design fun, classy and memorable gifts for every holiday and budget.

Holiday Promos

A Sleigh-full of Custom Holiday Promos October 26, 2018

For business owners everywhere, the crucial promotional period is quickly approaching. It’s time to wrap up the planning and start executing the perfect holiday promotion.

Dedicated Fans Undeterred by Rain at 5th annual Historic Odessa Brewfest

Event Marketing Success at the 5th Annual Odessa Brewfest September 12, 2018

The rain didn't dampen our 'spirits'...

...or visitor attendance! Our non-stop event promotion across a variety of platforms leading up to the festival rewarded Historic Odessa with a record in ticket pre-sales compared to previous years.

2017 Historic Odessa Brewfest

Historic Odessa Brewfest: A Marketing Success September 19, 2017

For the 4th year in a row 4x3 has proudly marketed the annual Odessa Brewfest. Through a custom-designed website, social media and content marketing we helped the Historic Odessa Foundation invite hundreds of visitors as they enjoyed award-winning craft beer, gourmet food, local craft vendors, live music, and historical demonstrations on the beautiful grounds of the 1769 Warner-Wilson house in Odessa, Delaware.

Annual Odessa Brewfest

4x3 Returns to Market the Odessa Brewfest for Its 4th Year May 1, 2017

4x3 has been a long time partner with the Historic Odessa Foundation. So when we were approached in 2014 with the chance to market their newest fundraising event - the Odessa Brewfest - we jumped at the chance. 

The 1st Annual Odessa Brewfest was a huge success. The festival fulfilled its promise for great beer, food and music in a beautiful outdoor setting. It was a truly unique event and a great fundraiser for the Historic Odessa Foundation.

Odessa Brewfest Snapchat Geofilters

Snapchat Geofilters: The Future of Marketing October 13, 2016

As 4x3’s newest employee, I have quickly learned that 4x3 is always trying to improve its services for its clients. 

This is immediately evident with 4x3’s most recent venture: Snapchat Geofilters.

South Square

Never Discount ‘Old Fashioned’ Marketing: A Case Study in Success April 14, 2016

Social media, viral videos, pop-up events—there’s lots of fun options these days for marketing your business. In all the enthusiasm for new media channels, some of the older strategies can get left by the wayside. When it comes to reach and ROI, however, sometimes there’s no better path than the tried-and-true press release.

Content Marketing

Netflix, Content Marketing, and the Power of Data February 29, 2016

I read recently that Nexflix greenlighted "House of Cards" without first making a pilot. This constitutes a $100 million investment (what it cost to produce "House of Cards" Season 1) without any sort of test to see whether audiences actually liked the show. 

Land Survey

The Marketing Services ‘Land Grab’ — Who’s Staking a Claim? July 13, 2015

Content marketing is a growing business in the media world, so much so that lots of non-traditional players are getting into the game. Some corporations (Coke, Sun Life, Intuit) have made creating and distributing their own news-style content a big part of their marketing strategy, while others are happy to hire third parties to do it for them.   

Why America Loves the USWNT and World Cup Soccer July 6, 2015

The USWNT has enthralled the country with their run to a World Cup soccer championship — and rightly so. The U.S. women's national team is a group of tough, talented athletes who demonstrate amazing play when it matters most. 

John Oliver Budweiser

John Oliver and Budweiser: Is there Such a Thing as Bad Publicity? June 11, 2015

Conventional wisdom in marketing suggests any publicity is good publicity. This idea has been under fire this week with TV funny man John Oliver’s takedown of McDonalds, Bud Light Lime and Adidas on his show This Week Tonight. 

Mark Zuckerberg

Holiday Promotion, Zuckerberg Style November 20, 2014

With the holidays fast approaching, Facebook has some posting advice for businesses. 

Odessa Brewfest Mugs

The Odessa Brewfest: What a Weekend! September 8, 2014

The 1st Annual Odessa Brewfest was a huge success in my book. The festival fulfilled its promise—great beer, food and music in a beautiful setting with lots of positive vibes and a party atmosphere. It was a truly unique event and a great fundraiser for the Historic Odessa Foundation

Odessa Brewfest Logo

What We’re Learning From The Odessa Brewfest August 7, 2014

The Odessa Brewfest is coming to the historic village of Odessa, Del. on Sept. 6, but we at 4x3 have been pretty heavily invested in the event for a while. Back in April, we launched the brewfest website, which is very cool (props to Web designer Rachel Schmitz).

Holiday Promotion

Custom Holiday Promotions October 14, 2013

It's holiday promotion time! Ok, summer just technically ended, but Target has Christmas decorations out, so it must be close right? Whether you are looking for a custom holiday card to stand out from the pack, or a client gift idea, or both – 4x3 can help.