Social Media Marketing

Dedicated Fans Undeterred by Rain at 5th annual Historic Odessa Brewfest

Event Marketing Success at the 5th Annual Odessa Brewfest September 12, 2018

The rain didn't dampen our 'spirits'...

...or visitor attendance! Our non-stop event promotion across a variety of platforms leading up to the festival rewarded Historic Odessa with a record in ticket pre-sales compared to previous years.

norris sales instagram

Norris Sales Gains Recognition Through Social Media November 29, 2017

Over the past several months, 4x3 has been working closely with Norris Sales to create weekly marketing campaigns to help drive traffic from social media back to the website. Each targeted campaign focused on a specific aspect of the Norris Sales' inventory, ranging from construction equipment to in-store consumables. 

2017 Historic Odessa Brewfest

Historic Odessa Brewfest: A Marketing Success September 19, 2017

For the 4th year in a row 4x3 has proudly marketed the annual Odessa Brewfest. Through a custom-designed website, social media and content marketing we helped the Historic Odessa Foundation invite hundreds of visitors as they enjoyed award-winning craft beer, gourmet food, local craft vendors, live music, and historical demonstrations on the beautiful grounds of the 1769 Warner-Wilson house in Odessa, Delaware.

Content Marketing with Diesel Adventures

4x3 Welcomes New Client: Diesel Adventures September 7, 2017

Diesel Adventures has engaged 4x3 to manage their web content and to devise a marketing strategy to improve SEO and increase your page ranking organically on major search engines and social media platforms through effective content marketing.

Odessa Brewfest Snapchat Geofilters

Snapchat Geofilters: The Future of Marketing October 13, 2016

As 4x3’s newest employee, I have quickly learned that 4x3 is always trying to improve its services for its clients. 

This is immediately evident with 4x3’s most recent venture: Snapchat Geofilters.

Facebook Marketing

Facebook Marketing: Answering the Doubters May 17, 2016

A client of ours recently expressed skepticism about Facebook as a marketing platform. Before you gasp, let me just say—his questions are perfectly legitimate. Remember, just because Facebook reaches over a billion people worldwide does not automatically guarantee it’s the best solution in every case.

Facebook Instant Articles

Streamlining the Mobile Web: Facebook and Google Look to Boost Browsing March 9, 2016

Ever wish news articles in Google search or Facebook feeds would load faster on your phone? Our benevolent Web overlords feel your pain. There’s a mini horse-race going on right now between Google and Facebook over which will attract the most publishers to their new content platforms designed to make loading articles lightning fast in iOS and Android. 

Cecil the Lion

Data Shows Importance of Social Media in Driving Website Traffic December 1, 2015

Some interesting data was released this week by the publishing analysts at Parse.ly. The goal was to discover where a majority of the Web traffic for seven of this year’s biggest stories came from: search (Google, Yahoo & others), or social media (Facebook & Twitter).

Maplewood Halloween

Marketing Tips: Building a Better Online Contest September 30, 2015

Just a quick note on bracket-style online competitions—plus a chance to brag about my hometown, Maplewood, N.J.

Historic Odessa Brewfest

The Odessa Brewfest: Marketing Success September 16, 2015

We at 4x3 were proud to be part of the team behind the Odessa Brewfest. We’ve been there from the beginning, helping connect the festival to the world with a custom-designed website, email marketing and social media. 

John Oliver Budweiser

John Oliver and Budweiser: Is there Such a Thing as Bad Publicity? June 11, 2015

Conventional wisdom in marketing suggests any publicity is good publicity. This idea has been under fire this week with TV funny man John Oliver’s takedown of McDonalds, Bud Light Lime and Adidas on his show This Week Tonight. 

Odessa Brewfest 2014

Web Design and Marketing: The Historic Odessa Brewfest March 13, 2015

The first annual Historic Odessa Brewfest, held Sept. 6, 2014, was a huge success. Over 1400 visitors enjoyed gourmet food and spirits, local artisan crafts, historical demonstrations and award-winning ales, stouts, lagers, cider and Belgian brews from 47 craft brewers.

Sisyphus Boosts Facebook

Lessons Learned From Boosting Facebook Posts February 23, 2015

Ever thought about promoting a post on Facebook? We’ve been dipping our toe in that water lately, and getting familiar with the quirks of the process. 

Seoptimer: Building an Online Audience

To Build an Online Audience, Set a Low Bar January 16, 2015

We all know how difficult it can be to get people to find and view a website, Twitter feed, YouTube channel or Facebook page. Posting to social media can feel like a drop in a bucket (reservoir, really) unless you can create the mojo that makes a bit of content go viral—and anyone who’s tried knows what a challenge that can be.

Marketing on Pinterest

Quick Tips for Marketing on Pinterest January 2, 2015

We all know about promoting posts on Facebook and Twitter. Ever wonder why Pinterest hasn’t gotten in on this game? Turns out, they plan to launch a new Promoted Pins service soon (you can sign up ahead of time to get priority access when it's launched).

In the meantime, here’s a few tips to enhance marketing efforts on Pinterest.

New Jersey Devils

Making Social Media Pay September 30, 2014

We’ve been brainstorming creative sponsorship ideas in the office this week as our sister corporation Sevens Sports LLC gears up for an upcoming rugby tournament in Charlotte, N.C. As any marketer knows, there are lots of ways to advertise through events. Bring a number of like-minded people together, and you’ve got a great opportunity for sponsors to reach a coveted audience.   

Top 10 Social Media Tips for Business

Top 10 Social Media Tips for Business September 25, 2014

Whether you work at a large corporation or own a small business, your company should be utilizing social media. Everyone is on it. And even if every single person is not on it, your target consumer probably is. In my opinion, here are the most important tips that you need to know.

Seinfeld Constner

Are You a 1990s Marketer? September 16, 2014

Remember back to the days when you’d see a flyer or a poster with a Web address at the bottom, so you’d go to the site, and it would be nothing more than a page showing the flyer/poster? Those Seinfeld-era websites may be long gone, but some companies and organizations still behave as if that’s all their websites are for: to be static placeholders for information.

Andrew Fusco at Surfside

Reflecting on Surfside Sevens September 3, 2014

After Surfside Sevens Stone Harbor, it’s no surprise that the following of our Instagram grew. It’s also no surprise that primarily youth ruggers were clicking the follow button. Business Insider reports that “over 90% of the 150 million people on Instagram are under the age of 35.” 

The Evolution of SEO March 25, 2014

I’ve worked for many years on the editorial side of things—first in community journalism, covering tempests in a teapot in Philadelphia, South Jersey and the New York suburbs, and later in business-to-business media, writing for magazines, updating websites, planning and putting on events.

Pinterest

How Does Your Business Grow...By Using Pinterest! March 17, 2013

Popular pinboard-style website Pinterest has introduced a new tool to help companies identify the number of visitors it delivers to its websites. The new feature, called Pinterest Web Analytics, will offer website owners insights into the number of visitors their site has received due to Pinterest as well as data on how many Pinterest users have shared and seen content from their site.

EPRU Home Page

EPRU Website Makeover May 29, 2011

The Eastern Pennsylvania Rugby Union was one of the first content management systems to be put in place by a budding new firm called 4x3, LLC.

A LinkedIn Account - Connect with Your Peers.

A LinkedIn Account - Connect with Your Peers. Part 4 of a 5 Part Series February 18, 2011

This is the fourth in a five part series on social networking and your website. LinkedIn touts itself as the 'professional network'.

Chris Ryan and Ryan Masonry join 4x3 marketing

Ryan Masonry Joins Forces with 4x3 January 27, 2011

We're pleased to announce that Chris Ryan and Ryan Masonry has taken us up on our offer to implement and manage their social media marketing package.

Congratulations to S & H Interiorscapes January 12, 2011

S & H Interiorscapes designs, installs and maintains interior landscapes for mall interiors and the atriums, lobbies and reception areas of corporate clients.

LinkedIn, Are you? Part 3 of a 5 Part Series December 23, 2010

This is the third in a five part series on social networking and your website.

The Facebook Business Page

Draw them in: The Facebook Business Page August 21, 2010

This is the first in a five part series on social networking and your website. So you think you're all set and humming in Facebook. Maybe you're not as on top of it as you think.