Website and Marketing: The Historic Odessa Brewfest

We at 4x3 LLC are proud of the role we played in making the inaugural Historic Odessa Brewfest in 2014 a huge success. In addition to designing and building the festival’s website, we developed a comprehensive marketing and social media strategy. We've been hired to handle web updates, social media and marketing in advance of the second annual brewfest, which takes place Sept. 12, 2015.

4x3 Brand Awareness and Marketing

To raise awareness of the festival locally and regionally, we provided:

• Brand Awareness (messaging and overall brand awareness)
• Research (intelligence on beer festivals and other comparable events) 
• Content (news, press releases and e-newsletters)
• Promotion (our much-heralded brewbracket contest; social media management; brewer partnerships) 

The #BrewBracket

4x3 designed a brew bracket contest modeled after the college basketball field of 64. Utilizing posts on Facebook and Twitter, users voted for their favorite beers by liking, sharing and commenting. The effort culminated in a Final Four held live on the day of the festival. 

The Result In Just 3 Months

• Nearly 600 interactions on social media related to #BrewBracket posts.
• Over 900 Odessa Brewfest Facebook page likes and 870 Twitter followers.
• Site visit jumps of 60% to 100% on days #BrewBracket matchups were promoted.

Read More About Our Branding and Marketing Efforts for the Odessa Brewfest»