A brand is not just a name and a logo. When thoughtfully created, a brand's distinct value is reinforced in everything the company does stimulating performance in sales, marketing, and client retention.
We were very excited to work with Macadoodle on this project to create the perfect packaging to showcase Peanut Wonder.
Macadoodle is an enterprise with three decades of confectionary packaging experience and a special talent for creating packaging that helps move products off the shelf, display rack and counter. For Macadoodle, we designed the product packaging for Peanut Wonder, a natural peanut butter powder containing no added sugar or salt and 85% less fat than traditional peanut butter. The packaging conveys the simplicity of merely adding water (and salt, to taste) for a low-calorie, low-fat peanut butter spread.
Peanut Wonder Peanut Powder
We designed custom packaging for the 6 oz., 16 oz. and 32 oz. Peanut Wonder pouches. The packaging is printed on clear film, allowing the actual product to show through the lower third of the package front.