A brand is not just a name and a logo. When thoughtfully created, a brand's distinct value is reinforced in everything the company does stimulating performance in sales, marketing, and client retention.
The Ivy Rugby logo and identity was created to brand the 2005 Ivy League Rugby Championship tournament. The logo was used on all tournament materials, including ad book, t-shirts, and posters. A companion website was also developed. Though the website and materials were created for the 2005 event to provide up-to-date tournament information, the website became the focal point for all future tournaments and remains a central resource for Ivy Rugby information.
Sports League and Event Branding
The brand continues in 2015, as the Ivy Rugby Conference now uses the logo to represent the league. Recently, 4x3 launched a brand new Ivy Rugby website with a user interface where any Ivy League rugby coach or player, alumni or supporter can log in and join the community. As part of our social networking initiative, 4x3 also launched a Facebook page, a LinkedIn page and a Twitter page to further strengthen the growing popularity of the brand.
Beginning in November 2011, 4x3 will be doing their part to give back to the community. With the Holiday season approaching, 4x3 has decided that in lieu of sending corporate gifts, they will assist a non-profit organization by doing a brand and site overhaul for the selected group.
4x3 was present at the Collegiate Rugby Championships this past weekend supporting the Ivy League participant Dartmouth College.