A brand is not just a name and a logo. When thoughtfully created, a brand's distinct value is reinforced in everything the company does stimulating performance in sales, marketing, and client retention.
In collaboration with Brandywine, 4x3 designed a microsite highlighting the Print On Demand process that unifies both Brandywine Drumlabels and sub-brand Brandywine Primelabels.
Custom, Thematic Microsite
The Print On Demand microsite was created for the purpose of educating businesses about the fast and affordable solutions provided by on-demand label printing. The objective was to create a site to capture the attention of businesses, both big and small, that were interested in the process while not overtly marketing Brandywine itself.
To achieve this, 4x3 created a custom Drupal site with integrated SEO, blog-inspired content, and organized navigation that allows for a user-friendly experience. 4x3 incorporated vibrant colors and illustrated graphics from the educational infographics on the Brandywine Drumlabels blog to create a consistent look and feel for the microsite.
Brandywine's Comprehensive Branding
4x3 also created a website re-design and re-brand for Brandywine Drumlabels, and a new brand and website for Brandywine Primelabels.
4x3 manages Brandywine's websites, social media, digital content and SEO as well as overall branding and marketing.