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March 2016

March 29, 2016

4x3 is Your Design Solution

March 29, 2016

At 4x3, design comes first. Our talented team of Web and print designers brings expertise to your website, branding and promotional efforts with original, eye-catching design work.

Our design knowledge is one of the big things setting us apart from other Web developers. We do design work for clients both separately and in conjunction with Web development, hosting, SEO and content marketing.

If you need design work for your digital or print promotion, look no further than 4x3!

Case Study: AGA Developers

AGA Developers, a boutique builder specializing in luxury townhomes in Philadelphia, relies on 4x3 for all of their digital and print marketing needs. 4x3 has designed four logos for AGA. Our latest is for South Square, a just-announced 19-unit residential and commercial project in South Kensington.

SK Designworks, Inc. website

In addition to our branding work, 4x3 has built custom websites for Trenton Stables, Frankford Square, the AGA Developers main website and—coming soon—South Square.

"I have received two more calls about the remaining unsold properties. I was told that they are a direct result of the website. Sean and I really like to hear this. It validates what we both feel about 4x3."

- Frank Mazzio, AGA Developers, commenting on the Trenton Stables website

About AGA Developers

AGA is a boutique builder specializing in high-end urban living in the Philadelphia area. From the foundation to the finishes, every aspect of our homes is built with a meticulous attention to detail and craftsmanship.

Learn More about the AGA Developers Website »

About 4x3

4x3 works closely with clients to deliver the highest-quality bespoke Web solutions, integrating the latest in responsive design to ensure seamless migration of content across platforms. Our range of clients, from major universities to small businesses and nonprofits, testifies to our flexibility and commitment to custom Web development, design and content management.

Visit the 4x3 website »

4x3 Ideas

March 9, 2016

Streamlining the Mobile Web: Facebook and Google Look to Boost Browsing

Ever wish news articles in Google search or Facebook feeds would load faster on your phone? Our benevolent Web overlords feel your pain. There’s a mini horse-race going on right now between Google and Facebook over which will attract the most publishers to their new content platforms designed to make loading articles lightning fast in iOS and Android. 

Facebook’s platform is called Instant Articles, and the company brags that articles and photos accessed through the social network will load 10 times faster than through the standard mobile Web. 

Not so fast, says Google. Google’s competing system, Accelerated Mobile Pages, is also coming your way. Articles accessed through Accelerated Mobile Pages load quicker by avoiding JavaScript and only loading images when you need them, among other tricks. Most importantly, AMP articles live in Google's cloud rather than having to be fetched from a publisher’s site. 

Publishers work with Facebook and Google to set up their content on these platforms, and both companies are busy wooing partners. Facebook touts cool-looking content from National Geographic, while Google is already working with big players like Hearst. 

Both Google and Facebook may be reacting to Apple’s built-in News app, which rolled out on all iOS devices last year. News, for its part, was inspired by the Flipboard app. News and Flipboard make it easy and more convenient to browse and load news articles. Google and Facebook surely want to bring that same functionality to their ecosystems. 

Keeping up with Apps on Mobile

All this is interesting to Web developers because ever-more complex and dynamic websites have created challenges on mobile. A Wordpress plugin will be available to make it easy for publishers to create Instant Articles for Facebook, while Drupal developers have released a custom module compatible with the Instant Articles program.

Expect more innovations as developers and tech companies seek new ways to improve the mobile experience. 

Tags:
Responsive Design, Facebook, Social Media Marketing, Tips for Business