You are here

June 2016

4x3 Ideas

June 30, 2016

July 4 this year is the 240th birthday of the United States. It is also the 50th anniversary of the Freedom of Information Act, which president Lyndon Johnson signed into law on July 4, 1966. 

The Freedom of Information Act, or FOIA, allows public access to U.S. government documents (with a few notable exceptions, such as trade secrets). Government agencies are charged with making requested information "promptly available to any person” on demand.

FOIA was born out of the idea the government transparency is essential to democracy. The need to balance transparency with individual privacy and national security has been an issue throughout the life of the law, which has been amended in several important ways over the years. In one case, a 2001 executive order from George W. Bush restricting access to the records of former presidents was overturned by another executive order, from Barack Obama, in 2009. 

The FOIA Improvement Act 

Today, a bill awaiting Obama’s signature would streamline FOIA access by creating a centralized online portal for requests across the government. It would also require documents and data to be provided in digital form. Perhaps most importantly, it creates a “presumption of openness” for public records. 

Whether in business, politics, science—you name it— information is critical to decision-making, and decision-making (voting) is the cornerstone of democracy. 

This year, while enjoying the anniversary of our freedom from Britain, raise a glass to the freedom of information. Here’s hoping the FOIA Improvement Act is put into effect soon. 

Update: The FOIA Improvement Act was signed into law on June 30, 2016, the day this post was written. 

June 27, 2016
June 28, 2016

A new concept in dining is coming to West Philadelphia this summer. The EAT (Everyone At the Table) Café is a non-profit, pay-what-you-can café offering healthy, hearty food at a price everyone can afford. 4x3 worked with SK Designworks to develop a beautiful website incorporating menus, graphics, news and insight about the cafe.

A Cafe for Everyone

The EAT Café offers great food, fellowship and a welcoming space to all members of the local community. Diners receive a check with a suggested price; they can choose to pay the amount, pay less, pay more (a great way to support the cafe) or pay nothing at all—depending on their need and ability.

The EAT Café opens in early August 2016 at 3820 Lancaster Avenue in Philadelphia (near 38th Street and Penn Presbyterian). Be sure to check the website for updates and stop by when you're in the neighborhood!

Web Design, Development & Hosting

4x3 is proud of our long-standing relationship with Drexel’s Center for Hunger-Free Communities, creator of The EAT Café in collaboration with the Vetri Community Partnership, Drexel’s Center for Hospitality and Sports Management, and the West Philadelphia community.

SK Designworks, Inc. website

About 4x3

4x3 works closely with clients to deliver the highest-quality bespoke Web solutions, integrating the latest in responsive design to ensure seamless migration of content across platforms. Our range of clients, from major universities to small businesses and nonprofits, testifies to our flexibility and commitment to custom Web development, design and content management.

Visit the 4x3 website »

4x3 Ideas

June 21, 2016

We at 4x3 are proud of our internship program, which pays a stipend to talented college students and recent design school graduates at the same time it gives them valuable real-world experience. 

4x3 is a signatory to the AIGA Philadelphia Paid Internship Pledge, an initiative encouraging local employers to offer fair compensation to design students. 

Our interns have gone on to successful careers in design, landing jobs locally as well as in New York, Washington D.C. and other locales. 

This spring 4x3 welcomed Shuchang Jin, a rising senior at Temple University’s Tyler School of Art. Shuchang jumped in with both feet and proved equal to the task of taking on meaningful design work from the get-go, including redesigning an informational packet on behalf of one of our clients, Friends for Friends.

We asked Shuchang how she feels about 4x3 and her experience so far.  

What first got you interested in graphic design?

I became interested in design after visiting Tyler School of Art, Temple University. I was interested in art but didn’t know what I wanted to do yet. I only knew that I wanted to do something computer related since I prefer the digital platform. 

But after seeing all the work displayed from different majors in Tyler, the graphic design work simply blew me away. I definitely could see myself doing that. 

What is your favorite aspect of design work? What element/s of design do you hope to pursue as a career?

I think that my favorite aspect of design work is definitely design thinking. It also really makes me think of the way visual elements tell stories. I love both print and interactive designs, so in my future career I hope I can find a balance between the two. 

Why did you decide to work at 4x3?

I really wanted to learn about UI design in a place where I can actually participate. I didn’t want to be stuck in a huge place where the intern just does nothing except for coffee runs... also never being able to actually meet with the Creative Director since the intern is just always neglected. I wanted to participate in a design firm where I can get projects and know what is actually going on. 4x3 definitely seems to be the perfect fit.

4x3 also does paid internships, which is really important because it puts value in design.

How has working at 4x3 helped you understand the Web design and graphic design business better?

Working at 4x3 really helped me understand Web design better since I am able to update and monitor websites by using Drupal. I also learn by watching the designer working with Drupal and CSS. 

I also learned about the business of design since listening to client conversations helps me understand what clients are looking for, as well as pricing. 

Has anything surprised you about the internship? 

I was surprised that I didn’t have to make any coffee or go on coffee runs. Since those seemed to be the most important job of the typical intern. I was able to do actual design work all the time. 

What’s your favorite part of the internship so far?

My favorite part of the internship is definitely working on the Friends for Friends welcoming set. I like having a whole project to myself. I also like having a glance into the real world of design by coming in almost every day of the week, which is helping me learn a lot about how different design is from school. 

Why is it important to have a paid internship? What does it tell you about how 4x3 values your talents?

I think a paid internship puts value in design. Since most people really undervalue design and think that you should just design logos or posters for free (or $5), and art is something that you do for fun. I think most unpaid internships just result in the intern not doing anything but just “shadowing” over the workers, which doesn’t help learning at all.

Tags:

4x3 Ideas

June 7, 2016

Are you persnickety about correct type and punctuation? I think most people who work in design are. Amy Siano, 4x3’s president and CCO, noticed a gaffe in a recent promo from ESPN — a single quote used where an apostrophe was called for (in the picture above, before “85”). Not cool, ESPN!

We all rely on spell check (a little too much) to police our spelling gaffes, but when it comes to punctuation, we still have to fall back on our own hard-won grammatical knowledge… or lack of it. 

Preposterous apostrophes 

Consider how common apostrophe mistakes are. We see it all the time in situations where an innocent “s,” trying to do the noble work of making something plural, is forced to get all possessive. 

  • 7s (a way of writing “sevens,” a type of rugby) typed as 7’s
  • CD’s instead of CDs
  • No Dog’s Allowed

Good typography and grammar is marketing 101

You can create a brochure, sign or magazine that throws out a word like perchloroethylene, every letter in place, but if you can’t tell your its from your it’s, you’re gonna sound like a rube. The Internet is full of pictures of carefully created signs that look good at first—until you notice that big glaring apostrophe error. 

Do you have a typography (or punctuation) pet peeve? Send them to me at jimsturdivant@4x3.net, and we’ll publish them in a future post.