It's important that a website always reflects the company's current strategy and communicates it's brand values. Design and development are crucial when thinking about website redesign. By working closely with The National Arts Program, 4x3 was able to do a full web redesign in coordination with the launch of their new logo and new brand from J2 Design.
4x3 has revamped not only the NAP with an entirely new responsive website, but also added value with new ways to track our artists, engage our users and use social media to our advantage and benefit. In today's tough philanthropic times, staying fresh, dynamic and keeping your mission relevant is critical to our future. They have been a great asset to our organization.
Jackie Szafara, Executive Director
4x3 worked closely with the team at The National Arts Program Foundation to completely redesign, reorganize and reprogram the NAP website. The most important goal of the redesign was to make the site responsive and update the visual design and layout to better showcase venues and artists.
Responsive, Dynamic Website redesign: Custom Drupal CMS
4x3 reorganized the site architecture with a more focused emphasis on program venues and integrated a customized Drupal Content Management System to provide more flexibility and better control of content.
The NAP website features secure login for artists to dynamically upload work to the collective online gallery and currently features over 500 artists around the country and showcases over 9,000 original works of art, and growing. Managing close to 100 venues, 4x3 works with NAP to continually update the design and functionality of the website.
Dynamic, responsive Web design
Recently, 4x3 upgraded the responsive homepage, the Artist Gallery page and has been working to add online signup to all venues across the country.
Additionally, in 2019, 4x3 worked closely with NAP to fully redesign the website in coordination with the launch of their new logo and new brand.
These days, a good smartphone can last for a couple years — or until the battery life starts to die — and each software update can often bring you more problems than fixes. It's around this time when you start shopping around for a new phone, often the same brand, just a new model.
4x3 is proud to supply in-house services to all our clients, guaranteeing that all our work bleeds red, white and blue. This 4th of July, 4x3 is celebrating our roots by looking back at our fun and colorful history.
So! Part two (Here's part one if you haven't read it yet)!
My internship started a week after school ended and I planned to stay until the week before school started. Four days a week, from 9 to 4. I didn't have any super big plans for summer so my goal was to focus on my personal creative work and learning as much as I can in the "real" design field. The night before my internship I was really excited. It was like the feeling you get before the first day of school...but it wasn't school.
I try not to be a pressure salesman, but it may be time to re-evaluate what our website is doing for us. Not just you our clients but 4x3 - our site - our focus - the future of our industry. In the past we have been offering mobile sites and responsive design as an option. And maybe we're just not selling the options hard enough. Maybe we're just not doing our job to make you understand what's happening and how very important is to keep up.
As the extent of the devastation unfolds after Superstorm Sandy hit our Atlantic coast shores, I'm reminded of lessons learned after Katrina hit New Orleans. There's already news and finger pointing about what should have been done and who should have done what.
The chart shows just a few of the many things I learned in the office. In the past few months I have also learned how to work as part of a design team and how to prepare for and take part in a meeting. Along with all of the things I have mentioned, I have also grown as a designer and as an individual. I had a wonderful experience and couldn't have asked for a better first internship.
4x3 is proud to announce the launch of the new National Arts Program® website. The new site has been completely redesigned and reprogrammed to update the visual design and layout to provide more impact and better showcase venues and artist work.