These days, a good smartphone can last for a couple years — or until the battery life starts to die — and each software update can often bring you more problems than fixes. It's around this time when you start shopping around for a new phone, often the same brand, just a new model.
4x3 has revamped not only the NAP with an entirely new responsive website, but also added value with new ways to track our artists, engage our users and use social media to our advantage and benefit. In today's tough philanthropic times, staying fresh, dynamic and keeping your mission relevant is critical to our future. They have been a great asset to our organization.
4x3 worked closely with the team at The National Arts Program Foundation to completely redesign, reorganize and reprogram The National Arts Program® website. The most important goal of the redesign was to make the site responsive and update the visual design and layout to better showcase venues and artists.
Responsive, Dynamic Website redesign: Custom Drupal CMS
4x3 reorganized the site architecture with a more focused emphasis on program venues and integrated a customized Drupal Content Management System to provide more flexibility and better control of content. The site features secure login for artists to dynamically upload work to the collective online gallery and currently showcases over 3,000 original works of art from over 1,100 artists around the country. Managing close to 100 venues, 4x3 works with National Arts to continually update the design and functionality of the website.
Dynamic, responsive Web design
Recently, 4x3 upgraded the responsive homepage, the Artist Gallery page and has been working to add online signup to all venues across the country.
4x3 is proud to supply in-house services to all our clients, guaranteeing that all our work bleeds red, white and blue. This 4th of July, 4x3 is celebrating our roots by looking back at our fun and colorful history.
As the extent of the devastation unfolds after Superstorm Sandy hit our Atlantic coast shores, I'm reminded of lessons learned after Katrina hit New Orleans. There's already news and finger pointing about what should have been done and who should have done what.