A brand is not just a name and a logo. When thoughtfully created, a brand's distinct value is reinforced in everything the company does stimulating performance in sales, marketing, and client retention.
4x3, LLC creates all of our brands. Their work is ridiculously awesome. We would not be where we are in the high school and college rugby sector if it wasn't for the excellent work of 4x3.
Stephen Siano, URugby President
2013 was the tenth anniversary of the Surfside Sevens rugby tournament, held each year in late July at the Jersey shore. 4x3 created an entire new look and website to commemorate the event.
Sports event branding and marketing
4x3, LLC created Surfside Sevens and the accompanying brand identity in 2004. Items which have donned the Surfside logo include a website, T-shirts, posters, hats, pint glasses, banners, Frisbees and even beach balls.
The tournament gets better each year and the theme changes slightly, just for the fun of it. In 2013, 68 teams treked to the beach to enjoy the sun and the sand and a little rugby football. 2012 had 72 teams playing at three different locations in a single day. Each year tournament attendees are reminded that players have been "scoring at the shore since 2004."
Surfside Sevens entered a new era in March 2014 with the announcement of a second tournament at Virginia Beach.
4x3 offers comprehensive, in-house event marketing services for our clients. From sports tournaments to craft beer festivals, we strive to make your event an unforgettable experience. 4x3 takes special pride when we work with our sister company, URugby, on their annual tournaments, showcasing our full-service sports marketing capabilities.
After Surfside Sevens Stone Harbor, it’s no surprise that the following of our Instagram grew. It’s also no surprise that primarily youth ruggers were clicking the follow button. Business Insider reports that “over 90% of the 150 million people on Instagram are under the age of 35.”
Unveiling this year's logo... The 4x3 designers have been exercising their creative energy as they collaborate on the re:branding of the Surfside Sevens 10th Annual Rugby Tournament. The new logo design will be featured on all things related to the tournament: program, signage, t-shirts, rugby balls, frizzbees...and more!