As the number of channels continues to rise – and it will – the need to embrace multi-channel marketing will become not only a good idea, but a critical one.
The best compliment came from a client of ours. He called the URugby logo, "one of the best logos I've ever seen." It does not get any better than that.
How do you grab the attention of collegiate rugby players, coaches and fans? With a strong logo that communicates your brand proposition as a creator of great experiences around the sport of rugby. URugby, which produces nationally-known rugby tournaments and related events for college teams, needed a brand identity as direct and powerful as the sport of rugby itself. 4x3 delivered with a clean, bold image statement.
Branding for sporting events and sports marketing
The URugby brand identity is also built through custom apparel, banners and other promotional materials, and is anchored by a 4x3-built website that has quickly became a hub of information on all things collegiate rugby.
In June of 2018, 4x3 and 321 Creative combined their expertise to create a diverse marketing / communications company. Adding to 4x3's prowess in the digital realm, 321 Creative brings top-notch design to the world of all-things-print — collateral, packaging, trade show graphics, direct mail, and more.
A brand is not just a name and a logo. When thoughtfully created, a brand's distinct value is reinforced in everything the company does stimulating performance in sales, marketing, and client retention.
4x3 offers comprehensive, in-house event marketing services for our clients. From sports tournaments to craft beer festivals, we strive to make your event an unforgettable experience. 4x3 takes special pride when we work with our sister company, URugby, on their annual tournaments, showcasing our full-service sports marketing capabilities.
4x3 is proud to supply in-house services to all our clients, guaranteeing that all our work bleeds red, white and blue. This 4th of July, 4x3 is celebrating our roots by looking back at our fun and colorful history.
This weeked, many of us in the 4x3 family are down in Charlotte, NC for a big event! The ACRC Bowl Series, a production of our sister company URugby, is bringing 18 top college rugby teams to the Rugby Athletic Center in Charlotte for high-level competition.
The USWNT has enthralled the country with their run to a World Cup soccer championship — and rightly so. The U.S. women's national team is a group of tough, talented athletes who demonstrate amazing play when it matters most.
So! Part two (Here's part one if you haven't read it yet)!
My internship started a week after school ended and I planned to stay until the week before school started. Four days a week, from 9 to 4. I didn't have any super big plans for summer so my goal was to focus on my personal creative work and learning as much as I can in the "real" design field. The night before my internship I was really excited. It was like the feeling you get before the first day of school...but it wasn't school.
With 4x3's recent growth and addition of several employees came a necessary move to a new location.
I'm not an economic guru and I do not have a crystal ball, but my 'spider senses are tingling' these days. Life, as we all figure out when we get a little older, is fleeting. The economy - people make the phrase out to be a six-headed monster - will rise and fall over time. Or at least it has in my time.