Latest News + Ideas

Optimizing SEO

Optimizing SEO Beyond Google February 15, 2016

In search, Google is king, but that doesn't mean you should ignore the other search engines out there. According to Search Engine Land, one in five searches now take place through Bing—not a small percentage. Other search platforms are also growing (i.e. Duck Duck Go, based right here on the Main Line), and old warhorse Yahoo holds on to a significant amount of Internet searches.

Liza Mansour

4x3 Welcomes New Designer, Liza Mansour January 19, 2016

4x3 is happy to announce our latest hire, Liza Mansour. Liza grew up in Muscat, Oman, where she attended an International Baccalaureate School. She comes to us by way of the University of the Arts in Philadelphia, where she majored in graphic design. 

Trenton Stables Deck

Looking Back and Thinking Ahead January 5, 2016

It may seem like a cliche, but New Year’s is a time to reflect. We can’t help ourselves — times of transition make us pause and think about what’s changed in our lives, what’s constant, and what’s to come. 

A Gift that Keeps Giving

Passing the Good Along in This Season of Giving December 23, 2015

The holidays are a time of joy and goodwill, and in the spirit of this most wonderful season, 4x3 is purchasing memberships for our clients to Friends for Friends, a local charity dedicated to helping families faced with difficult circumstances. 

Cecil the Lion

Data Shows Importance of Social Media in Driving Website Traffic December 1, 2015

Some interesting data was released this week by the publishing analysts at Parse.ly. The goal was to discover where a majority of the Web traffic for seven of this year’s biggest stories came from: search (Google, Yahoo & others), or social media (Facebook & Twitter).

URugby and the ACRCBowlSeries

Hello From Charlotte and the #ACRCBowlSeries! November 20, 2015

This weeked, many of us in the 4x3 family are down in Charlotte, NC for a big event! The ACRC Bowl Series, a production of our sister company URugby, is bringing 18 top college rugby teams to the Rugby Athletic Center in Charlotte for high-level competition.

Maplewood Halloween

Marketing Tips: Building a Better Online Contest September 30, 2015

Just a quick note on bracket-style online competitions—plus a chance to brag about my hometown, Maplewood, N.J.

Historic Odessa Brewfest

The Odessa Brewfest: Marketing Success September 16, 2015

We at 4x3 were proud to be part of the team behind the Odessa Brewfest. We’ve been there from the beginning, helping connect the festival to the world with a custom-designed website, email marketing and social media. 

Wordpress Drupal

Wordpress vs Drupal: Which Should You Choose? August 18, 2015

If you’re in the market for a professional, custom website, chances are you’re considering Wordpress or Drupal as a CMS platform. Both are well-known and widely popular, and the right one for you may depend on the features and functionality you require, as well as the user interface you prefer. 

Land Survey

The Marketing Services ‘Land Grab’ — Who’s Staking a Claim? July 13, 2015

Content marketing is a growing business in the media world, so much so that lots of non-traditional players are getting into the game. Some corporations (Coke, Sun Life, Intuit) have made creating and distributing their own news-style content a big part of their marketing strategy, while others are happy to hire third parties to do it for them.