On October 26, Philadelphia’s first nonprofit, pay-what-you-can restaurant opened for business! And for the many Philadelphians who cannot afford a quality meal, EAT Café is a step toward hungry-free communities.
As 4x3’s newest employee, I have quickly learned that 4x3 is always trying to improve its services for its clients.
This is immediately evident with 4x3’s most recent venture: Snapchat Geofilters.
After two and a half years doing content marketing and Website copywriting at 4x3, I’m moving on next week to a new job. While excited to be starting this new chapter of my professional life, I will always be appreciative of the time I spent here working for Stephen and Amy.
July 4 this year is the 240th birthday of the United States. It is also the 50th anniversary of the Freedom of Information Act, which president Lyndon Johnson signed into law on July 4, 1966.
We at 4x3 are proud of our internship program, which pays a stipend to talented college students and recent design school graduates at the same time it gives them valuable real-world experience.
Are you persnickety about correct type and punctuation? I think most people who work in design are. Amy Siano, 4x3’s president and CCO, noticed a gaffe in a recent promo from ESPN — a single quote used where an apostrophe was called for (in the picture above, before “85”). Not cool, ESPN!
A client of ours recently expressed skepticism about Facebook as a marketing platform. Before you gasp, let me just say—his questions are perfectly legitimate. Remember, just because Facebook reaches over a billion people worldwide does not automatically guarantee it’s the best solution in every case.
Social media, viral videos, pop-up events—there’s lots of fun options these days for marketing your business. In all the enthusiasm for new media channels, some of the older strategies can get left by the wayside. When it comes to reach and ROI, however, sometimes there’s no better path than the tried-and-true press release.
Ever wish news articles in Google search or Facebook feeds would load faster on your phone? Our benevolent Web overlords feel your pain. There’s a mini horse-race going on right now between Google and Facebook over which will attract the most publishers to their new content platforms designed to make loading articles lightning fast in iOS and Android.
I read recently that Nexflix greenlighted "House of Cards" without first making a pilot. This constitutes a $100 million investment (what it cost to produce "House of Cards" Season 1) without any sort of test to see whether audiences actually liked the show.