Latest News + Ideas

Seasons Tweetings! Some Good Holiday Tweets From Brands December 24, 2014

What makes a good marketing message on Twitter during the holiday season? Like any marketing effort, it's important to be mindful of public sentiment and simple good taste when promoting yourself on Twitter. 

Hashtag Best Practices

The Fickle Hashtag: Best Practices for Use December 2, 2014

The hashtag — what we used to call a pound sign — is the trickster of the social media world. It’s supposed to bring order to chaos by providing a handy way for people to connect on a particular theme or subject, and it does—most of the time. But the hashtag can also unexpectedly be a source of chaos and confusion. 

Mark Zuckerberg

Holiday Promotion, Zuckerberg Style November 20, 2014

With the holidays fast approaching, Facebook has some posting advice for businesses. 

Google Responsive Design Icons

Perfecting Responsive Design on Mobile—and Beyond October 23, 2014

Here at 4x3, we’re always looking for ways to do things better. The conversation today revolved around making e-newsletters more responsive. Since so many people open emails on their phones, it makes sense to set best practices for design and content that optimizes the reading experience. 

Pick a Phrase, Any Single SEO Phrase October 16, 2014

I think the best way to sort out the Search Engine Optimization (SEO) myths and mysteries is to use the logic we all possess. If you want someone to find your website, write about what they are searching for and they will find your page -- your single SEO phrase.

Landing Strip

Headed for a Clear Landing October 14, 2014

Piloting 101: Landing strips should be smooth, well-lit and free of debris; steer clear of the cracked, the weedy, the dark. It’s kinda the same thing with website landing pages. 

Tumblr and Design Inspiration

Tumblr and Design Inspiration October 6, 2014

Amongst the many social media platforms out there, Tumblr is one of my personal favorites. As a designer, the creative community on Tumblr is defenitely one of my go to places to find inspiration for design and illustration.

New Jersey Devils

Making Social Media Pay September 30, 2014

We’ve been brainstorming creative sponsorship ideas in the office this week as our sister corporation Sevens Sports LLC gears up for an upcoming rugby tournament in Charlotte, N.C. As any marketer knows, there are lots of ways to advertise through events. Bring a number of like-minded people together, and you’ve got a great opportunity for sponsors to reach a coveted audience.   

Top 10 Social Media Tips for Business

Top 10 Social Media Tips for Business September 25, 2014

Whether you work at a large corporation or own a small business, your company should be utilizing social media. Everyone is on it. And even if every single person is not on it, your target consumer probably is. In my opinion, here are the most important tips that you need to know.

Creating Responsive Images

Responsive Design: Creating Responsive Images September 25, 2014

About a year ago, I programmed my first ever responsive website. I had heard of and seen them in action, but I never actually made one myself. It definitely was, and still is, a learning experience. My first few sites had some clunky and less than elegant responsive solutions in them. But in the past year, I’ve learned lots of tricks that make responsive sites easy to build and wanted to share.