Latest News + Ideas

Maplewood Halloween

Marketing Tips: Building a Better Online Contest September 30, 2015

Just a quick note on bracket-style online competitions—plus a chance to brag about my hometown, Maplewood, N.J.

Historic Odessa Brewfest

The Odessa Brewfest: Marketing Success September 16, 2015

We at 4x3 were proud to be part of the team behind the Odessa Brewfest. We’ve been there from the beginning, helping connect the festival to the world with a custom-designed website, email marketing and social media. 

Wordpress Drupal

Wordpress vs Drupal: Which Should You Choose? August 18, 2015

If you’re in the market for a professional, custom website, chances are you’re considering Wordpress or Drupal as a CMS platform. Both are well-known and widely popular, and the right one for you may depend on the features and functionality you require, as well as the user interface you prefer. 

Land Survey

The Marketing Services ‘Land Grab’ — Who’s Staking a Claim? July 13, 2015

Content marketing is a growing business in the media world, so much so that lots of non-traditional players are getting into the game. Some corporations (Coke, Sun Life, Intuit) have made creating and distributing their own news-style content a big part of their marketing strategy, while others are happy to hire third parties to do it for them.   

World Cup Soccer

Why America Loves the USWNT and World Cup Soccer July 6, 2015

The USWNT has enthralled the country with their run to a World Cup soccer championship — and rightly so. The U.S. women's national team is a group of tough, talented athletes who demonstrate amazing play when it matters most. 

John Oliver Budweiser

John Oliver and Budweiser: Is there Such a Thing as Bad Publicity? June 11, 2015

Conventional wisdom in marketing suggests any publicity is good publicity. This idea has been under fire this week with TV funny man John Oliver’s takedown of McDonalds, Bud Light Lime and Adidas on his show This Week Tonight. 

Katie Larsen

4x3 Welcomes Tyler Design Student Katie Larsen May 20, 2015

There’s a new college intern at 4x3. Last week we welcomed Katie Larsen, a rising senior at Temple University’s Tyler School of Art, to our Ardmore office. Larsen, a graphic and interactive design student, hopes to land a job after college applying her design skills across print and digital platforms.

AOL CD-Rom Verizon Swoop

Verizon's Bid For AOL is More Cutting Edge than it Seems May 12, 2015

When I first heard that Verizon was buying AOL for $4.4 billion, I found it hard to believe. And I'm not the only one. There's already been the inevitable “is FIOS moving to dial-up?” jokes, and, for many, a general confusion about what a company best known for serving up sleek smartphones wants with a dot-com era corporation whose heyday coincided with the Sony Discman.  

Odessa Brewfest 2014

Web Design and Marketing: The Historic Odessa Brewfest March 13, 2015

The first annual Historic Odessa Brewfest, held Sept. 6, 2014, was a huge success. Over 1400 visitors enjoyed gourmet food and spirits, local artisan crafts, historical demonstrations and award-winning ales, stouts, lagers, cider and Belgian brews from 47 craft brewers.

Sisyphus Boosts Facebook

Lessons Learned From Boosting Facebook Posts February 23, 2015

Ever thought about promoting a post on Facebook? We’ve been dipping our toe in that water lately, and getting familiar with the quirks of the process.