Latest News + Ideas

Donnell Jones-Craven

Eat Café Launches First Pay-What-You-Can Restaurant October 28, 2016

On October 26, Philadelphia’s first nonprofit, pay-what-you-can restaurant opened for business! And for the many Philadelphians who cannot afford a quality meal, EAT Café is a step toward hungry-free communities.

Odessa Brewfest Snapchat Geofilters

Snapchat Geofilters: The Future of Marketing October 13, 2016

As 4x3’s newest employee, I have quickly learned that 4x3 is always trying to improve its services for its clients. 

This is immediately evident with 4x3’s most recent venture: Snapchat Geofilters.

Working at 4x3

4x3: A Great Place to Work July 25, 2016

After two and a half years doing content marketing and Website copywriting at 4x3, I’m moving on next week to a new job. While excited to be starting this new chapter of my professional life, I will always be appreciative of the time I spent here working for Stephen and Amy.

American Flag Capitol Dome FOIA

This Fourth of July Marks a Milestone for Freedom of Information June 30, 2016

July 4 this year is the 240th birthday of the United States. It is also the 50th anniversary of the Freedom of Information Act, which president Lyndon Johnson signed into law on July 4, 1966. 

Shuchang Jin

4x3 Intern Shuchang Jin Doesn't Fetch Coffee June 21, 2016

We at 4x3 are proud of our internship program, which pays a stipend to talented college students and recent design school graduates at the same time it gives them valuable real-world experience. 

ESPN Promotion

Typography: What’s Your Pet Peeve? June 7, 2016

Are you persnickety about correct type and punctuation? I think most people who work in design are. Amy Siano, 4x3’s president and CCO, noticed a gaffe in a recent promo from ESPN — a single quote used where an apostrophe was called for (in the picture above, before “85”). Not cool, ESPN!

Facebook Marketing

Facebook Marketing: Answering the Doubters May 17, 2016

A client of ours recently expressed skepticism about Facebook as a marketing platform. Before you gasp, let me just say—his questions are perfectly legitimate. Remember, just because Facebook reaches over a billion people worldwide does not automatically guarantee it’s the best solution in every case.

South Square

Never Discount ‘Old Fashioned’ Marketing: A Case Study in Success April 14, 2016

Social media, viral videos, pop-up events—there’s lots of fun options these days for marketing your business. In all the enthusiasm for new media channels, some of the older strategies can get left by the wayside. When it comes to reach and ROI, however, sometimes there’s no better path than the tried-and-true press release.

Facebook Instant Articles

Streamlining the Mobile Web: Facebook and Google Look to Boost Browsing March 9, 2016

Ever wish news articles in Google search or Facebook feeds would load faster on your phone? Our benevolent Web overlords feel your pain. There’s a mini horse-race going on right now between Google and Facebook over which will attract the most publishers to their new content platforms designed to make loading articles lightning fast in iOS and Android. 

Content Marketing

Netflix, Content Marketing, and the Power of Data February 29, 2016

I read recently that Nexflix greenlighted "House of Cards" without first making a pilot. This constitutes a $100 million investment (what it cost to produce "House of Cards" Season 1) without any sort of test to see whether audiences actually liked the show.