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4x3 News

As part of a web design consultation with our client, Norris Sales Company Inc., 4x3 has upgraded their homepage to better fit the overall responsive design of the website. 

While the homepage isn't considered the #1 landing page anymore, it is (hands down!) the most visited page on your whole website; because even if someone does not directly land on your homepage when first visiting the site, their first instinct is to click on the homepage after viewing the initial content which caught their attention.

Your homepage is like a storefront window -- a showcase of your best content easily available for any possible window shoppers. As such, if it isn't visually appealing or informative, then chances are visitors will quickly move on.

Out with the Old, In with the New

Norris Sales saw that their homepage was, statistically, a very high exit page. So, after consulting with 4x3, they decided that a redesign for a simplistic, yet informative homepage was needed. 4x3 helped Norris Sales identify what they wanted to highlight on the homepage and what could be removed. The new homepage design selected the best elements to feature Norris Sales' identity and mission, including:

  • new navigation menu
  • latest news slider
  • wider break point
  • custom Google maps
  • featured manufacturers
  • redesigned super footer

Being primarily a heavy equipment dealer, Norris Sales wanted to shift focus from individual products to their most popular manufacturers; moving toward broader categories allowed for greater involvement. Visual elements also became a center-piece; highlighting the latest news stories, store locations, and featured equipment. Also by implementing a wider break point and simplified navigation, Norris Sales was able to move away from a cluttered homepage to a more open web design.

About Norris Sales

Norris Sales Company has been providing best in class construction products and service to Philadelphia and its surrounding suburbs since 1956. Norris Sales has recently expanded to a new headquarters in Conshohocken, PA and opened a second sales and rental location in Sicklerville, NJ. 

Their knowledgeable staff and two centralized locations allow Norris Sales to provide top notch service to all of their customers throughout the rental, sales, service or training process.

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March 10, 2017

4x3 News

Back in 2013, 4x3 designed and developed a website for Northern NJ SAFE KIDS/Safe Communities. But it was time for an upgrade... so this year we worked closely with Prevention Works! to redesign their website.

A website “redesign” doesn’t necessarily mean that you completely scrap your old website and start anew. Brand and identity can stay the same, along with other design elements. But as your company and technology both evolve, it is necessary to make functional modifications that help your website and its visitors run more smoothly. 

Adding headlines or graphics or even custom elements can have a big return. Prevention Works! strategically-focused their redesign on responsive design and custom Google maps.

Responsive Design

Responsive design makes a website easily adaptable to fit the screen sizes of any mobile device. 

With an on-the-go lifestyle that many of us lead, it is no surprise that most websites have a high mobile usage rate. A responsive design makes it possible for visitors to navigate the Prevention Works! website easily across all unique devices, providing a great user experience. 

Responsive design is a necessary feature for any modern website. In fact, Google is now telling searchers whether your website is mobile friendly or not with their new mobile friendly test. This will inevitably affect your credibility, click-through rate, lead generation and sales.

Custom Google Maps

Prevention Works! hosts several location-based services across Northern New Jersey.

We also built and integrated custom Google maps and other location-based assets into mobile and desktop redesign. Our Drupal-based web platform allows for sophisticated multi-layer, interactive map that enhances the website's usability, social integration and local SEO.

About Our Client

PreventionWorks-NJ.org is the official website of Northern NJ SAFE KIDS/Safe Communities. The Northern NJ SAFE KIDS coalition work is to prevent childhood injury through research, community outreach, legislative advocacy and media awareness campaigns. Safe Kids Worldwide has over 500 chapters and coalitions in all 50 states, and has partners in 25 countries.

As a non-profit sponsored by Morristown Memorial Hospital, their mission is to reduce fatalities, injuries and property damage due to unintentional injuries on the road, at home and at play. As such, Prevention Works! provides complementary safety services through Northern New Jersey.

February 10, 2017

4x3 News

4x3 created two custom designed interactive maps to display state-based research outcome data for The Policy Lab at CHOP.

Google Maps API

Utilizing the Google Maps API the maps were designed to fit seamlessly within the look and feel of the existing Policy Lab website and each map includes several years of data for each state and ability to add/update the data via an external source.

"The maps [4x3] created for us have been a huge success and really furthered our work – so thank you!"

- Cara Curtis, Research Associate at PolicyLab, The Children's Hospital of Philadelphia

October 16, 2012
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Website Launch

4x3 is proud to announce the launch of the newly redesigned website for Historic Odessa Foundation. The site features a fresh new design and layout, with prominently featured news and events. A "Virtual Tour" of the campus highlights every property through stunning photography in the History & Education section.

Drupal CMS

The site implements a custom Drupal content management system, which allows the client to easily update news & events, upload photo galleries and directly edit the content of most pages.

Historic Architectural Facts

The site also features dynamic "architectural facts" showcasing educational information about the unique features of the grounds and gardens.

Custom Google Map

A custom Google map was also created to highlight each of the five main buildings.

December 20, 2010
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