Web Development 11

Web Development

4x3 News

The EAT (Everyone At the Table) Café is a non-profit, pay-what-you-can restaurant that nourishes, educates, and unites the community. 

Located in West Philadelphia, the EAT Café provides a welcoming space to nourish the community through good food and fellowship. The custom designed website perfectly reflects the welcoming nature of the restaurant while effectively organizing the various activities, events, and educational programming the EAT Café provides.

The Design and Development

4x3 worked closely with SK Designworks to develop this beautiful website for both EAT Café and their affiliate, The Center for Hunger-Free Communities (CHFC). 

"Designing the EAT Café site was fun working with illustrations and hand-drawn touches to real-life photo images. 4x3 understood our vision and carried it through seamlessly."
Soonduk Krebs | Art Director | SK Designworks

As the technology partner, 4x3 collaborated with SK Designworks to flawlessly incorporate all aspects of the site, including the ever-changing menus, graphics, and news about the café and the initiative behind it.


SK Designworks is a full-service graphic design firm located in Center City, Philadelphia.

The studio, led by Soonduk Krebs, views each project as a unique creative opportunity and does not try to impose a set style or “look” upon their work. SK Designworks' portfolio features a wide range of projects performed for a diverse group of clients, including Rowan University, The John Templeton Foundation, W.S. Cumby, Inc. and SEPTA. 

Visit SK Designworks website »

Support EAT Café 

The restaurant's ongoing operating costs must be met through café operations, grants and funding, and in-kind support. 4x3 supports EAT Café by offering free web hosting.

Learn more about how you can support the EAT Café at eatcafe.org.

August 28, 2017
Related Services:

4x3 News

4x3 partnered with Cause Design on a web design project and proposal for our client, The John Templeton Foundation. The professional relationship between the two studios has allowed for us to create a user-friendly, beautiful, and functional site that showcased the Templeton Foundation's annual report in a streamlined, beautiful way. 

As the technology partner, 4x3 works directly with Cause Design from the beginning of each project, to determine the scope, define the site architecture, and consult on functionality. Cause Design provides creative solutions, and 4x3 takes the lead on the programming and development. For the John Templeton Foundation's 2015 annual report, 4x3 created a user-friendly web experience that organized information in a legible, structured way.

"I trust 4x3 with my web development projects because of their commitment to being good partners, who are as invested in the creative vision as I am. My clients and I have been impressed by their expertise, but more importantly, their friendly attitude and flexibility, which is a rare combination."
Todd Whitney | Owner | Cause Design


Cause Design Company was founded by creative director Rodd Whitney, and lives by the principles that commitment to collaboration and exceptionally creative design is key.

Cause Design is a full-service creative company, delivering senior-level market research, brand strategy and positioning, marketing communication strategy, copywriting, photography and video production services through a network of like-minded individuals who share our strategic mindset and creative standards.

Visit the Cause Design website »


The John Templeton Foundation serves as a philanthropic catalyst for discoveries relating to the deepest and most perplexing questions facing humankind, in the spirit of its founder, John Templeton.

The foundation provides academic grants, research support, and an annual award to an innovator in the field of scientific discovery. Through the organization's efforts, the John Templeton Foundation has been able to contribute major discoveries in fields of scientific investigation, prayer, gratitude, immortality, and imagination.

Check out the Foundation's portfolio »

July 31, 2017
Related Services:

Website Launch

The Rouse Group Development Company hired 4x3 to create a simple, static site to highlight the numerous projects completed over the years.

Designing A Simple, Yet Functional Website

We worked closely with John Rouse to create a detailed website that encompassed the company's more than 30 years of road work and land development, all while paying homage to the founder and his work with John M. Rouse, Inc. established in the 1970s.

See 4x3's work with The Rouse Group Development Company »

About The Rouse Group

The Rouse Group Development Company, L.P. is a professional land development firm that specializes in general contracting and construction management for commercial and residential communities. The Rouse Group Development Company was founded in 1985 by John Rouse and has decades of experience built on the principle that customers are best served by detail-oriented management that will carry every project from drawing board to completion.

John M. Rouse is the President and CEO of The Rouse Group Development Company, L.P. For over 45 years, Mr. Rouse has worked in the heavy construction field developing countless office buildings, sewer treatment plants, hospitals, super highways, bridges, shopping centers, refineries, colleges and steel plants.

Visit The Rouse Group Development Company website »

July 27, 2017
Related Services:

4x3 Ideas

Email hosting and management is an oft-overlooked asset to a company's brand image, but invaluable in communicating the right tone of professionalism and reliability. 4x3 has worked with several clients to host and manage email in a consistent and secure manner, ensuring its services match the needs of their customers, both big and small.

Why Email Hosting and Management?

Email is essential for business communication, yet the way both employees and customers connect with the service has changed throughout the years. Nowadays, people expect more out of their email service, and enterprise-level communication infrastructure should reflect such growing needs. Not only should your email service be flexible enough to be viewed on both mobile and desktop, but also consider the endless storage capacity email hosting offers. We've come to anticipate access to information at the touch of our fingertips, and email should be no different.

Using a hosted email is a remarkably effective and efficient solution for any company. While there are several free email services out there, businesses are more suited to utilize email hosting to create a unique, customized address for their company. For example, the utilization of a yourname @ yourbusiness.com format. This helps convey professionalism, instilling brand trust and loyalty in prospective customers. Hosted email can enhance a business' branding so your company's name will be prominently highlighted, while accommodating the flexibility and possibility of creating countless email addresses for employees and website maintenance.

4x3 provides two options for email hosting, Microsoft's Office365 or Google's GSuite (Gmail for Work). Either are great options, but it depends on your company's size, needs and budget.


Microsoft Office365 is a full-service solution that can be scalable to your business' size in terms of being a subscription that can contain many licenses, adjusting to your employee number growing or shrinking. If you have an existing software package with Microsoft, such as already using Microsoft Office Suite and want an upgrade or to add an enterprise level email service, Office365 is the best choice. Exchange Online is included, with 50GB storage for your email inbox and built-in spam/malware protection, as well as the ability to hold emails for legal purposes (like auditing or compliance). Office365 gives you the ability to manage licenses and billing in a portal, all in one place. A plus is that Microsoft constantly updates, so new services end up being included in your Office365 subscription like Microsoft Teams which aids collaboration. Moreover, you can add multiple domains and email aliases for Office365, and have the option to create a management login without a license for 4x3 to expertly and easily manage your email service.


If you prefer Gmail's interface and don't mind your suite of services (Google Docs, Slides, Sheets and Drive, Calendar) to be solely online, GSuite is a good choice. It differs from the more traditional Microsoft Office365 in its approach to collaboration and automation. Google's suite of services is made for multiple people to work together on the same document, presentation, or spreadsheet, incorporating changes in real-time. You can also video call and chat within its services, to facilitate collaboration. GSuite provides a simple, friendly experience that is easy to learn for first-time users, complete with handy features like automated sorting of your inbox into categories (preset into sections like updates/promotions/social or custom created by you). Additionally, there are a few niche services GSuite offers like Forms and Sites that might be helpful for your company's needs, like having to send out surveys or creating intranet for employee reference and use. However, it differs from Office365 for administrators managing email since you have to pay for an additional email address for access, and provides 30GB of storage for your inbox.


Both GSuite and Microsoft provide no cost to low cost solutions for 501(c)(3) non-profits. For instance, GSuite can be a good solution for qualified nonprofits since it offers unlimited email addresses. Meanwhile, Office 365 Business Essential is free for non-profits (up to 300 users with solely online access to MS Office products and Outlook) while other plans are available with discounted rates.

4x3 specializes in setting up your domain and email accounts, migrating existing email to a hosted solution, troubleshooting, and managing your subscription within GSuite or Office365 to ensure your email service is running smoothly. Best of all, the email hosting and management that 4x3 offers can be accessed anytime, securely and reliably. Need to check a quick detail the night before a crucial client meeting? You can simply log into a user-friendly interface without worrying about your email host experiencing any faulty errors like downtime.

About Norris Sales

4x3 provides email hosting and management for Norris Sales Company, a construction equipment distributor who facilitates purchases between customers and industry manufacturers. Norris Sales started with Office365 Exchange Online for all their users, which was just the email service. Prior to using Exchange Online, Norris Sales had been a traditional Microsoft Office products company for many years, using off-the-shelf licenses. However, since then, Microsoft has moved their products to be subscription based, so utilizing Office365 for their existing Microsoft Office products was an easy decision. When it came time to upgrade computer systems and licenses, Norris Sales made the move to add licenses for the Business Premium plan. Allowing for licenses to transition smoothly from Exchange to Business Premium is exactly why Office365 is ideal for their needs.

With a sizeable staff and clients from both sides of the construction industry, Norris Sales needed a large-scale, flexible solution that broadcast professionalism. Email hosting and management was a natural extension to accommodate Norris Sales' needs for personalized email addresses, each for different uses -- from staff addresses, branding purposes, and site organization.

Years of Experience in Email Management

Let 4x3 help you in your company's transition to email hosting and management. We have years of experience providing our clients with safe and reliable email hosting and management, perfectly customized to their enterprise needs. Contact us today!

June 19, 2017
Related Services:

4x3 News

Relevant and timeless content is invaluable when developing a brand. 4x3 develops custom, fully functional sites to manage content in a SEO-friendly and organized manner.

Developing Arizona Opera

In 2014, Arizona Opera was looking to upgrade its web presence and reorganize the large amount of content on its website. 4x3 partnered with Cause Design on the redesign, redevlopment and rearchitecture of azopera.org. The Arizona Opera website required an organized way to publish and manage everything from news and press releases to performances and events. 

4x3 was up for the challenge!

4x3 developed a full site rebuild in Drupal, creating an inviting, user-friendly website for the opera's many visitors and stakeholders. We also integrated custom Drupal modules and and intelligent navigation tools to ease the burden of updates for this content-rich website and enhance the functionality of the site. The site can now be managed without any high-level programming expertise while remaining while fully incorporating responsive web design.

Due to the heavily content oriented aspect of the website, a high level or organization needed to be applied during the development process. We worked closely with Arizona Opera to create a detailed site map to guarantee a simple layout and easily navigated internal pages. This level organization was implemented in every step of development. 

About Arizona Opera

Arizona Opera, originally the Tucson Opera Company, was founded in 1971 by a dedicated group of opera enthusiasts. 

Since its inaugural year, Arizona Opera has produced over 170 fully-staged operas and concerts. The company’s artistic history is rich with a blend of opera’s traditional repertoire featuring baroque, bel canto, and verismo works, turn-of-the-century masterpieces, operettas, and American operas. Arizona Opera preforms complete seasons in both Tucson and Phoenix.

About Cause Design

Cause Design Company was founded by Principal and Creative Director Rodd Whitney, an award-winning designer who has more than 20 years of experience at the intersection of design and the corporate and non—profit sectors.

Years of Experience in Web Development

4x3 has been developing websites since it was founded. As an integral part of our web design process, 4x3 implements thoughtful web development during all phases or building and programming (or reprogramming) a website; including Drupal, eCommerce, and custom CMS.

May 29, 2017
Related Services:

4x3 News

To stand out to your target audience you need to break away from a basic web templates and create a custom web design that reflects your company's brand and services. And we helped our client, Relate Personal Finance, do just that.

Custom Web Design

Relate Personal Finance breaks the mold for a financial service website.

Most financial websites utilize stock photos and white backgrounds to highlight their services. But not Relate!

4x3 worked very closely with the founder and chief advisor of Relate, John O’Brien, to create a website that stood out among the stuffy, cliché financial websites that exist today. To successfully distinguish his company's web design from the competition, part of John’s approach was appealing to a younger demographic than financial advisors usually went after – young professionals and new families – by using a memorable user experience and custom features.

To achieve this, 4x3 and Relate worked towards a layout that avoided stock photos and moved toward a more illustrative design.

Your Website Reflects Your Brand

The Relate Personal Finance website was designed to promote the brand at every turn.

4x3 created custom graphics and illustrations for every page of the website; from financial news to resources, each image is used to invoke confidence in John’s abilities and services.

The uniformed use of graphic design also allows Relate to effortlessly represent its brand. 4x3 developed a unique, yet identifiable, style for Relate by having consistent color scheme and design technique.

Another advantage of having an illustrative website is that each image creates automatic content for social media. With every blog post and financial fact that is published on the website the accompanying graphic is social media ready!

About Relate Personal Finance

John started Relate Personal Finance to help individuals, families and small businesses make smart financial decisions regardless of their income or wealth level. By approaching financial advice with a coach-like approach, John's goal is to inspire clients to take control of their own financial future.

The name Relate is a reminder to understand each client’s perspective. Understanding your situation, which includes more than just the monetary component, allows you to create a custom set of options to achieve your financial goals.

Visit the Relate website »
Check out 4x3's portfolio »

April 24, 2017

Website Launch

4x3 is proud to announce the completion and launching of the Relate Personal Finance website.

Financial Advice That Relates To You

4x3 provided interactive design consulting and a custom Drupal Content Management System (CMS) for John O'Brien, a local financial advisor who specializes in a coach-like approach to financial planning. John started Relate Personal Finance to help individuals, families and small businesses make smart financial decisions regardless of their income or wealth level.

John wanted to standout among the hundreds of independent financial advisors working in Philadelphia. Opting out of the boring finance website that uses stock photo, John commissioned 4x3 for custom graphics and animations to give a new and refreshing look to his website.  

View Relate's portfolio »
Check out the Relate website »

Drupal CMS and Site Hosting

4x3 will be hosting and maintaining the Drupal-powered Relate Personal Finance website. Through the Drupal CMS, John can easily make updates to his website, like adding resources, news, or updating information about his services.

4x3 also worked with Relate Personal Finance to create the logo and brand. 4x3 provides content and social media marketing, SEO, and web maintenance services as well.

It was a pleasure working with John and 4x3 looks forward to a continued relationship now that the site has launched.

March 31, 2017

4x3 News

As part of a web design consultation with our client, Norris Sales Company Inc., 4x3 has upgraded their homepage to better fit the overall responsive design of the website. 

While the homepage isn't considered the #1 landing page anymore, it is (hands down!) the most visited page on your whole website; because even if someone does not directly land on your homepage when first visiting the site, their first instinct is to click on the homepage after viewing the initial content which caught their attention.

Your homepage is like a storefront window -- a showcase of your best content easily available for any possible window shoppers. As such, if it isn't visually appealing or informative, then chances are visitors will quickly move on.

Out with the Old, In with the New

Norris Sales saw that their homepage was, statistically, a very high exit page. So, after consulting with 4x3, they decided that a redesign for a simplistic, yet informative homepage was needed. 4x3 helped Norris Sales identify what they wanted to highlight on the homepage and what could be removed. The new homepage design selected the best elements to feature Norris Sales' identity and mission, including:

  • new navigation menu
  • latest news slider
  • wider break point
  • custom Google maps
  • featured manufacturers
  • redesigned super footer

Being primarily a heavy equipment dealer, Norris Sales wanted to shift focus from individual products to their most popular manufacturers; moving toward broader categories allowed for greater involvement. Visual elements also became a center-piece; highlighting the latest news stories, store locations, and featured equipment. Also by implementing a wider break point and simplified navigation, Norris Sales was able to move away from a cluttered homepage to a more open web design.

About Norris Sales

Norris Sales Company has been providing best in class construction products and service to Philadelphia and its surrounding suburbs since 1956. Norris Sales has recently expanded to a new headquarters in Conshohocken, PA and opened a second sales and rental location in Sicklerville, NJ. 

Their knowledgeable staff and two centralized locations allow Norris Sales to provide top notch service to all of their customers throughout the rental, sales, service or training process.

Visit website portfolio »
Check out the homepage »

March 10, 2017

4x3 News

Back in 2013, 4x3 designed and developed a website for Northern NJ SAFE KIDS/Safe Communities. But it was time for an upgrade... so this year we worked closely with Prevention Works! to redesign their website.

A website “redesign” doesn’t necessarily mean that you completely scrap your old website and start anew. Brand and identity can stay the same, along with other design elements. But as your company and technology both evolve, it is necessary to make functional modifications that help your website and its visitors run more smoothly. 

Adding headlines or graphics or even custom elements can have a big return. Prevention Works! strategically-focused their redesign on responsive design and custom Google maps.

Responsive Design

Responsive design makes a website easily adaptable to fit the screen sizes of any mobile device. 

With an on-the-go lifestyle that many of us lead, it is no surprise that most websites have a high mobile usage rate. A responsive design makes it possible for visitors to navigate the Prevention Works! website easily across all unique devices, providing a great user experience. 

Responsive design is a necessary feature for any modern website. In fact, Google is now telling searchers whether your website is mobile friendly or not with their new mobile friendly test. This will inevitably affect your credibility, click-through rate, lead generation and sales.

Custom Google Maps

Prevention Works! hosts several location-based services across Northern New Jersey.

We also built and integrated custom Google maps and other location-based assets into mobile and desktop redesign. Our Drupal-based web platform allows for sophisticated multi-layer, interactive map that enhances the website's usability, social integration and local SEO.

About Our Client

PreventionWorks-NJ.org is the official website of Northern NJ SAFE KIDS/Safe Communities. The Northern NJ SAFE KIDS coalition work is to prevent childhood injury through research, community outreach, legislative advocacy and media awareness campaigns. Safe Kids Worldwide has over 500 chapters and coalitions in all 50 states, and has partners in 25 countries.

As a non-profit sponsored by Morristown Memorial Hospital, their mission is to reduce fatalities, injuries and property damage due to unintentional injuries on the road, at home and at play. As such, Prevention Works! provides complementary safety services through Northern New Jersey.

February 10, 2017

4x3 Ideas

Here at 4x3, we’re always looking for ways to do things better. The conversation today revolved around making e-newsletters more responsive. Since so many people open emails on their phones, it makes sense to set best practices for design and content that optimizes the reading experience. 

Turns out, Google has been thinking a lot about this, too. Back in June, the company announced a comprehensive design initiative called Material Design. “It's Google's first design manifesto, and within it lies a message about how the company sees its users interacting with everything from watches to cars,” Gizmodo noted at the time. 

Responsive Design From Google

Google, always taking the long view, is looking beyond smartphones and tablets to the day when we are interacting with the Web in a wide range of environments—the much-heralded “Internet of things.” 

It makes sense they would be working hard to unify the user experience for all these applications, especially as they try to stay one step ahead of Apple’s iOS. Perhaps Google imagines a day when Android is the “videotape” of Web design, and iOS is the “betamax.” Even if their agenda is not quite that aggressive, this type of standardization obviously makes a lot of business sense. 

So what principles does Google believe are important? Bold graphics, clean lines, seamless transitions, spacing to create hierarchy, “familiar tactile attributes” and visual cues grounded in reality, such as can be seen in the hundreds of free-to-use icons the company just released under a Creative Commons license. 

Anybody interested in Web design and how to create the best experience for online audiences should pay attention to what Google is up to.

October 23, 2014
Related Services:

Website Launch

4x3 is proud to announce the completion and launching of the Susan Van Horn Graphic Design website.

4x3 provided interactive design consulting and a custom Drupal CMS  for Susan, a local, freelance graphic designer who specializes in book design.

This is Susan's first offical online presence. Her online portfolio beautifully showcases her breadth of work.

4x3 will be hosting and maintaining the Drupal powered Susan Van Horn site.

"Thanks so much for your great work and patience. I love what you guys have set up — it's exactly how I had hoped it would be. I was nervous about breaking into this medium but you've done a great job working me through the process."

- Susan Van Horn

March 10, 2013

Like what you see?

tell us about your project »