Happy Holidays 8
4x3 is proud to supply in-house services to all our clients, guaranteeing that all our work bleeds red, white and blue. This 4th of July, 4x3 is celebrating our roots by looking back at our fun and colorful history.
The following is a timeline about how 4x3 became the design firm you know and love:
In a self-declared revolt against tyranny, Stephen Siano left his job and became an independent contractor.
The Eastern Pennsylvanian Rugby Union (EPRU) reached out to Stephen for a custom HTML website to host their rugby news and team/player profiles.
Realizing the company needed a website of its own, Stephen and Amy Siano put their heads heads together to pick the perfect name of the budding business. Thus, during the most American sporting event in the world (the Super Bowl) on the back of a used napkin, 4x3 was born in the USA.
After lending her design skills to 4x3 for years, Amy officially joined the confederation as the creative director. And, united under a single banner, 4x3 became a limited liability company (LLC).
Norris Sales Company signed on 4x3 to host and program their eCommerce website.
In a patriotic move, 4x3 joined forces with The National Arts Program to create a website to bring together thousands of artists from across the United States of America to their 100+ venues.
4x3 went full on colonial after being hired to re-design the Historic Odessa Foundation non-profit website. In an even bolder move, 4x3 took on our first completely pro-bono job designing, hosting and managing the Friends for Friends Charity website.
Working in a small home office, Amy and Stephen started hiring independent designers and writers to help with the ever-expanding workload.
In an inevitable Manifest Destiny, 4x3 officially hired its first full-time designer and, running out of space in their office, moved operations to the current office space in Ardmore.
Amy Siano becomes majority owner in 4x3.
4x3 and owner Amy Siano apply for Women's Business Enterprise (WBE) status. Business continues to be great for 4x3.
Happy Fourth of July!
From our team to yours, 4x3 wishes to you a very Merry Christmas and a Happy and Prosperous New Year!
We are looking forward to serving you in 2017.
July 4 this year is the 240th birthday of the United States. It is also the 50th anniversary of the Freedom of Information Act, which president Lyndon Johnson signed into law on July 4, 1966.
The Freedom of Information Act, or FOIA, allows public access to U.S. government documents (with a few notable exceptions, such as trade secrets). Government agencies are charged with making requested information "promptly available to any person” on demand.
FOIA was born out of the idea the government transparency is essential to democracy. The need to balance transparency with individual privacy and national security has been an issue throughout the life of the law, which has been amended in several important ways over the years. In one case, a 2001 executive order from George W. Bush restricting access to the records of former presidents was overturned by another executive order, from Barack Obama, in 2009.
The FOIA Improvement Act
Today, a bill awaiting Obama’s signature would streamline FOIA access by creating a centralized online portal for requests across the government. It would also require documents and data to be provided in digital form. Perhaps most importantly, it creates a “presumption of openness” for public records.
Whether in business, politics, science—you name it— information is critical to decision-making, and decision-making (voting) is the cornerstone of democracy.
This year, while enjoying the anniversary of our freedom from Britain, raise a glass to the freedom of information. Here’s hoping the FOIA Improvement Act is put into effect soon.
Update: The FOIA Improvement Act was signed into law on June 30, 2016, the day this post was written.
The holidays are a time of joy and goodwill, and in the spirit of this most wonderful season, 4x3 is purchasing memberships for our clients to Friends for Friends, a local charity dedicated to helping families faced with difficult circumstances.
Begun by a group of childhood friends from Cardinal O'Hara High School in honor of a friend taken by cancer, Friends for Friends provides vital resources to help struggling families through tough times. In the last 20 years, Friends for Friends has donated well over $1 million to people in need.
Find out more at www.fffcharity.com
Generosity and compassion are the greatest gifts of all
We at 4x3 wish you the very best this holiday season and in the year to come.
What makes a good marketing message on Twitter during the holiday season? Like any marketing effort, it's important to be mindful of public sentiment and simple good taste when promoting yourself on Twitter.
More than at, say, Halloween, when almost anything goes as far as jokes and parodies related to the holiday, you need to be more careful with Christmas, Hanukkah and the other midwinter festivals.
That does’t mean you can’t have a little fun, though.
This tweet from Gentleman’s Playbook speaks to a seasonal issue for the classy guy:
— Gentleman's Playbook (@GentsPlaybook) December 24, 2014
Unilever gets crafty
Unilever offers a clever way to repurpose old sweaters to create a new holiday gift. What do you think they assume about how their audience views themselves?
— UnileverUSA (@unileverusa) December 21, 2014
Target stays in the present
Few people will quarrel with Target’s successful effort to make consumerism cute:
— Target (@Target) December 24, 2014
WWE's Christmas smackdown
Be mindful of what works for your audience—without causing any residual damage to your brand by offending others on the social network. The WWE does a good job of this…
— WWE (@WWE) December 17, 2014
My true love gave... a latte
Finally, the wonderful Wawa. Anyone crave a latte?
Walking in a Wawa Wonderland. pic.twitter.com/S0O9dAhvZr
— Wawa (@Wawa) December 18, 2014
Hope you enjoyed these tweets — and happy holidays from all of us here at 4x3!
It's holiday promotion time! Ok, summer just technically ended, but Target has Christmas decorations out, so it must be close right? Whether you are looking for a custom holiday card to stand out from the pack, or a client gift idea, or both – 4x3 can help.
We can work with you to design a custom seasonal promotion and execute it from concept, to packaging and mailing.
Contact Amy today for more information and a brainstorming session! Amy Siano 484-416-3064 email@example.com
As we near the end of 2012, everyone here at 4x3 extends their wishes to you and yours for a very Merry Christmas and a Happy and Prosperous New Year!
In the wake of the recent shootings in Conneticut and the loss of 26 lives, we grieve with the Mom's, Dad's, brothers, sisters, friends and extended family of those that were killed.
As we celebrate the birth of Christ this year, we will remember them and hold our loved ones just a little tighter. We encourage you to do the same.
We are looking forward to serving you in 2013.
To all of our clients, 4x3 would like to wish you a Merry Christmas and Happy New Year!