Print Design 5
4x3 provides comprehensive print design solutions including identity packages, brochures, post cards and invitations. We also go beyond traditional print design, expanding our services to beautiful and distinctive banners, custom apparel and promotional merchandise for conferences, festivals and special events.
Working with Relate Personal Finance
Relate Personal Finance is a full-service financial planning firm that offers advice on the right investments and savings for all their clients, no matter the income level. In addition to designing the Relate Personal Finance website, 4x3 also had the pleasure of creating a complete branded identity package for Relate Personal Finance which included digital and print letterheads, professionally designed business cards, and custom envelopes.
"In the beginning of this process, I approached several vendors with an overall concept for a new financial advisory business looking for help with a logo and branding. The decision to go with 4x3 was the right one. Amy and Stephen came up with some great logo options and from there they have laid the foundation for a brand that is just what I am looking for..."
- John O'Brien | Founder & Chief Advisor
Working with Local Businesses
In the age of digital media, 4x3 offers print design services that seamlessly incorporate with your business' cross-platform marketing initiatives. Our years of branding and event marketing expertise have equipped us to create the right fit for your small or local business. At 4x3, we give you customized and personalized branding packages that go above and beyond standard business card services. We use quality printing, a keen eye for design, and an assurance that our work is the best for you.
4x3 offers comprehensive, in-house event marketing services for our clients. From sports tournaments to craft beer festivals, we strive to make your event an unforgettable experience. 4x3 takes special pride when we work with our sister company, URugby, on their annual tournaments, showcasing our full-service sports marketing capabilities.
Over the years we have designed the logo and branding for URugby, which is implemented on promotional items for the 2017 Ariel Re Bermuda 7s, 2016 Bowl Series and ACRC Bowl Series. We've had the pleasure of continually working with URugby exclusively on sports marketing over the years for these events.
2017 ARIEL RE BERMUDA 7S
The 2017 Ariel Re Bermuda Sevens hosted the very best in high school and college rugby at the National Sports Center, Bermuda’s premier sporting event venue. The tournament featured four mini teams (ages 9-12), two high school girls teams, five high school boys teams and 12 collegiate men's sides. 4x3 designed a souvenir rugby ball and referee jerseys to be used throughout the event.
2016 BOWL SERIES
The 2016 Bowl Series is a collegiate and high school rugby series held in New Rochelle, NY. The tournament featured 12 elite college rugby teams, and six high school teams competing to be Bowl Series Champions. 4x3 designed branding that was then translated onto wearables, VIP and player passes, and promotional banners. The custom apparel included a series of referee jerseys, MVP shirts, and promotional tees for fans and players alike.
ACRC BOWL SERIES
The ACRC15s rugby bowl series is an annual sporting event held each fall in Charlotte, NC. For the inaugural ACRC Bowl Series in 2015, 4x3 created a comprehensive package of branding and marketing materials including an event logo, website, custom apparel, trophies, posters, pint glasses and souvenir rugby balls.
The USA Islanders is a team of USA Eagles and potential Eagle national caliber rugby players from US-based Pacific islands; including Hawaii, Tonga, Fiji, and American Samoa. 4x3 was hired to handle web design and development of the USA Islanders website for to promote invitational matches and upcoming events for the newly formed USA Islanders rugby team. 4x3 also worked directly with the team administrators and coaching staff to create a logo and brand. The new logo and brand was then applied across a variety of mediums, including web, print (business cards, letterheads) and gear (jerseys, T-shirts, rugby balls, Bermuda shorts).
OUR EVENT MARKETING SERVICES
4x3's branding efforts contributed to successful marketing efforts surrounding the tournaments, as well as a positive experience enjoyed by both teams and spectators. Sports event branding and merchandising efforts helped convey a sense of professionalism to a new event that quickly established its prominence in the rugby circuit.
4x3 can extend your brand beyond digital marketing, with events for big and small. For other events beyond sports marketing, we also offer content marketing in the form of website design, as well as live social media updates (tweeting, video, commentary). Contact us today!
Great design is not just type and layout, often a project requires photography or illustration as a key component and the best solution is not always the most obvious.
MRI Network hired 4x3 to layout and design an advertorial scheduled to appear in USA Today's June 2017 insert magazine highlighting the company's top recruiting offices. Each award-winning office listed featured exceptional recruiters in an effort to provide recognition and inspire other offices.
To make matters more challenging, the recruiters for the article were scattered acrosss the country. In order to overcome the challenge of inconsistency in photographs and logistics of hiring one photographer, we reached out to famed illustrator Randy Glass to create graphite portraits for each individual. Client buy-in was key, and once they were able to see the layout as we envisioned it, they were sold. By commissioning Randy Glass to create sketched headshots for MRI, 4x3 was able to bring a unique spin to an article about company recruiting.
By presenting a different perspective on corporate branding, we were able to create a unique - but professional - look and feel to the advertorial. The graphite illustrations also worked well with the news print format, providing quality and character to an otherwise formal news spread.
"4x3 did an excellent job of helping us design an ad for an employment insert that promoted the expertise of the top performers within our franchise organization. Their out-of-the-box ideas, such as commissioning an illustrator to draw headshots really made our ad shine, while also remaining within the publication's editorial standards."
Nysha King | Media Relations | MRINetwork
Each featured recruiter was gifted with a signed copy of the original illustration by the corporate offices to congratulate offices for a successful year.
About MRI Network
Founded in 1965, MRI Network has grown into one of the largest and most successful recruitment organizations in the world. Being the first of its kind, MRI has established a proven business model that has endured some of the toughest economic times.
Dubbed a "network of individuals", MRI Network is comprised of more than 3,000 search professionals who specialize in hundreds of industries. MRI recruiters combine their understanding of each industries with their knowledge of executive search and recruitment in order to find the perfect placement for any potential employee.
About Randy Glass
Randy Glass is an acclaimed illustrator and portrait artist famous for the acclaimed Wall Street Journal headcut. He specializes in pen and ink, watercolor, stipple, line art.
Beyond just a memorable logo, 4x3 has worked with AGA Developers to create a recognizable brand to increase the value of the company and make acquiring new customers easier.
By analysis several aspects of AGA's brand we were able to create a case study highlighting the features of the company which fulfilled the 5 necessary components of a brand.
1. Improves Recognition
A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and logo. For example, when you think of Starbucks you consider more than just their famous mermaid logo. You also think about their holiday cups and advertising, fun promotional drinks like the Unicorn Frappe, and the smiling baristas that greet you at the counter. THIS is Starbucks' brand.
The recognizable logo and style allows AGA Developers to create a powerful reputation by associating their hard work and popular projects with their brand. This is why each of their sub-brands (South Square, Frankford Square and Trenton Stables) have gained recognition through the connection to their well-developed and professional parent brand.
2. Creates Trust
A professional appearance builds credibility and trust. Potential customers are more likely to purchase from a company that appears polished and legitimate. You are more likely to buy a new Apple product than a no-name, off-brand knock-off that hits the market on the same week.
AGA Developers has a simple, yet powerful brand. The AGA brands allows you to transfer the same feeling of loyalty and trust that the other sub-brands command. When customers see a new development with AGA's parent brand on the side they know they will have the same old-fashioned craftsmanship and contemporary designs associated with all their other successful projects they have completed in the past.
3. Supports Advertising
When all of the parts of the business are working well, the overall brand tends to be healthy. On the flip side, we all probably know a company that offers excellent products or services, but has a tarnished brand due to advertising (think Pepsi's most recent campaign). This is why a brand must always be considered when creating an advertisement.
Advertising is an important component of AGA Developers' brand. Through traditional media and social media, AGA publicizes properties and developments that they are building on or selling, respectively. Each sub-brand – South Square, Frankford Square and Trenton Stables, is marketed directly through the parent brand's social media. They fall under the umbrella brand of AGA and as such, advertising for each development is directly associated with the parent brand.
4. Builds Financial Value
A strong brand usually guarantees future business. As AGA grows and develops more properties its brand continues to gain better the financial return from its efforts.
5. Generates New Customers
Customer loyalty is important! And in the age of the internet and social media, word of mouth is essential for any business referrals.
As discussed, AGA has built up a powerful reputation for building contemporary townhouses throughout Philadelphia's neighborhoods and satisfied home-buyers are one of today's the most profitable advertising source.
Creating a Brand with 4x3
At 4x3, we believe that your brand is the essence of your business. We work directly with our clients to create a brand that states who you are, where you are headed and the perception of who your clients and potential clients believe you to be.
And just like our client, AGA Developers, we have what it takes to get your brand on track.
T-shirt design and custom apparel design has always been an integral part of our event marketing package. It's so cool when we land at an event and see people proudly wearing our shirt designs from years past.
4x3 has the experience and know-how to help you create amazing t-shirts for any event. 4x3 is proud to partner with Sevens Sports on the URugby events where we have created a series of referee jerseys, MVP shirts, and promotional tees for fans and players alike.
So, if you want to advertise your brand and overall presence at your next event, contact 4x3 and we'll help you create custom apparel to make your event a smash hit. As a part of our event marketing design service, we offer other promotional materials to be used at festivals, conventions, fundraisers, and sporting events. This includes:
- custom apparel (t-shirts, jerseys)
- posters and banners
- pint glasses
- souvenir balls
- custom trophies
4x3 can help you make the perfect t-shirt and promotional material for any event.