Non-profit Website 8
The EAT (Everyone At the Table) Café is a non-profit, pay-what-you-can restaurant that nourishes, educates, and unites the community.
Located in West Philadelphia, the EAT Café provides a welcoming space to nourish the community through good food and fellowship. The custom designed website perfectly reflects the welcoming nature of the restaurant while effectively organizing the various activities, events, and educational programming the EAT Café provides.
The Design and Development
4x3 worked closely with SK Designworks to develop this beautiful website for both EAT Café and their affiliate, The Center for Hunger-Free Communities (CHFC).
"Designing the EAT Café site was fun working with illustrations and hand-drawn touches to real-life photo images. 4x3 understood our vision and carried it through seamlessly."
Soonduk Krebs | Art Director | SK Designworks
As the technology partner, 4x3 collaborated with SK Designworks to flawlessly incorporate all aspects of the site, including the ever-changing menus, graphics, and news about the café and the initiative behind it.
ABOUT SK DESIGNWORKS
SK Designworks is a full-service graphic design firm located in Center City, Philadelphia.
The studio, led by Soonduk Krebs, views each project as a unique creative opportunity and does not try to impose a set style or “look” upon their work. SK Designworks' portfolio features a wide range of projects performed for a diverse group of clients, including Rowan University, The John Templeton Foundation, W.S. Cumby, Inc. and SEPTA.
Support EAT Café
The restaurant's ongoing operating costs must be met through café operations, grants and funding, and in-kind support. 4x3 supports EAT Café by offering free web hosting.
Learn more about how you can support the EAT Café at eatcafe.org.
When approached by the Historic Odessa Foundation for a website redesign in 2010, 4x3 was tasked with implementing an efficient, user-friendly solution that prioritized content rich management and custom navigation. The resulting website design allowed visitors to clearly discover and understand Historic Odessa's wealth of information.
Organizing a Content Rich Website
To effectively organize all the important historical information about Historic Odessa's buildings and grounds, as well as their nonprofit mission, 4x3 created a responsive website design that divided the information into readable, easy to navigate sections. On the top of the page, there are two custom navigation bars for visitors to quickly find the information they need.
Historic Odessa's Dual Navigation Bars
The top dark green navigation bar showcases general links that invite visitors to learn more about Historic Odessa Foundation, such as the "About Us" and "Sponsors" pages. Alongside these links, there are more direct call to action links, which provide functionality and ease of accessibility to the first-time visitor, such as directions and contact information.
4x3 decided to further clarify the user experience for Historic Odessa visitors by complementing the top dark green navigation bar with a second navigation bar below the logo. This navigation bar features links that showcase current updates as well as other callouts to encourage visitors to plan their visit. In unobtrusive but visible all-caps text, the navigation bar suggests that you learn about Historic Odessa's history, become a member, and keep up to date with foundation news.
The Importance of Custom Navigation Bars
For both returning and first time visitors, these dual navigation bars highlight current happenings at Historic Odessa that they might be interested in attending. This not only encourages visitors to want to return to the website and visit Historic Odessa's grounds again, but also enables better organic search results through fresh content updates. The integration of content updates with a seamless, simple but beautiful website design is the best way for visitors to find what they're looking for and facilitate ongoing engagement with the Historic Odessa Foundation.
Updating and Managing Content on Historic Odessa Foundation
In addition to organizing Historic Odessa's information through good web design, 4x3 also updates and manages content for the foundation regularly. 4x3 creates and pushes out social media posts across all platforms, promotes Facebook event posts, and sends out a reminder newsletters for Historic Odessa's various exhibitions and memberships.
By creating a user-friendly, accessible destination in the form of Historic Odessa's website, 4x3 was able to ensure that any social content updates link to a source that guides the visitor to more information and motivates them to visit Historic Odessa, Delaware.
ABOUT HISTORIC ODESSA
The mission of the Historic Odessa Foundation is to preserve and promote the homes, grounds, collections and historic legacy of Odessa, Delaware. The Historic Odessa Foundation is charged with raising money, maintaining Odessa’s historic assets, supporting scholarly and archeological work and educating the public in the history of the town and the state of Delaware in the 18th and 19th centuries.
Back in February, 4x3 redesigned Prevention Works! website. The new site strategically-focused on responsive design and custom Google maps as functional modifications to increase organic SEO and visitors.
The new responsive design allowed Prevention Works! to fit the screen sizes of any mobile device. This new responsive design increases the website's credibility, click-through rate and lead generation. With society's on-the-go lifestyle, a responsive design is a necessary feature for any modern website.
Custom Google Maps
Prevention Works! hosts several location-based services across Northern New Jersey. The new Drupal-based web platform allows Prevention Works! to use a sophisticated multi-layer, interactive map that enhances the website's usability, social integration and local SEO.
We compared analytics from 6 months before the website redesign to the 6 months after the upgrade. Since 4x3 implemented responsive design and custom Google maps on the Prevention Works! website, there has been a significant increase in both website sessions and users.
More people - through unique user visits - are coming to the Prevention Works! website, as well as staying on the site longer throughout each session. The percentage of sessions increased by 16.9%, while the percentage of users increased by 26.7% over the past 6 months.
ABOUT OUR CLIENT
PreventionWorks-NJ.org is the official website of Northern NJ SAFE KIDS/Safe Communities. The Northern NJ SAFE KIDS coalition work is to prevent childhood injury through research, community outreach, legislative advocacy and media awareness campaigns. Safe Kids Worldwide has over 500 chapters and coalitions in all 50 states, and has partners in 25 countries.
As a non-profit sponsored by Morristown Memorial Hospital, their mission is to reduce fatalities, injuries and property damage due to unintentional injuries on the road, at home and at play. As such, Prevention Works! provides complementary safety services through Northern New Jersey.
4x3 has a long and proud tradition of giving back. From creating a brand for Friends for Friends to hosting the website for EAT Cafe, we proudly offer our services to non-profit organizations in our community.
The Power of Giving Back
4x3 has design experience and expertise from which many organizations can benefit but we know that many small businesses and non-profits cannot afford our services. So as a way to give back to amazing community we live and work in, 4x3 works with several pro-bono clients to help make a difference.
We are inspired by so many causes in Philadelphia that 4x3 is dedicated to building relationships in our community. It's always rewarding to see the direct impact from our work.
On October 26, Philadelphia’s first nonprofit, pay-what-you-can restaurant opened for business! And for the many Philadelphians who cannot afford a quality meal, EAT Café is a step toward hungry-free communities.
Everyone at the Table
EAT Café - which stands for "Everyone at the Table" - is a partnership among a collection of groups including Drexel’s Center for Hunger-Free Communities, Drexel’s Center for Hospitality & Sport Management, and the Vetri Community Partnership.
EAT Café's central goal is to help ease the food insecurity that impacts nearly one in four Philadelphians, while helping to bring the community together.
Diners coming to the EAT Café will be given a menu with a suggested price. At the end of their meal, a check will be delivered and each can choose what they pay – the full amount, more, less or nothing at all.
EAT Café will serve dinner every Wednesday–Saturday from 4:30–8 p.m. All are welcome to dine at the community table and pay what they are able to for dinner. Donnell Jones-Craven (pictured) is acting as general manager and head chef at the café, which was created to nourish, educate and unite the community.'
In an interview with Business Insider, Donnell Jones-Craven said, "I want people to have the opportunity to fulfill each other’s need for community — real community, and share experiences, embrace differences and have dignity and respect amongst all. The truth is we all need each other."
Support EAT Café
EAT Café's ongoing operating costs must be met through our café operations, additional grants and other funding, and in-kind support. There are many ways you can make a contribution to support our work and mission.
- Dine - by coming to the café for a meal, you are providing critical support to the restaurant and the community.
- Donate - either in-person or online financial donations allows EAT Café to help offset the cost of someone else’s meal.
- Volunteer - as a non-profit, EAT Café always needs volunteers to help with everything from community outreach to special event staffing.
Any donations to support EAT Café directly benefit the community and the fight against hunger in Philadelphia.
4x3 supports EAT Café by offering free web hosting. We worked with our partner SK Designworks to create an organized expandable website for both EAT Café and their partner, The Center for Hunger-Free Communities (CHFC).
Beginning in November 2011, 4x3 will be doing their part to give back to the community. With the Holiday season approaching, 4x3 has decided that in lieu of sending corporate gifts, they will assist a non-profit organization by doing a brand and site overhaul for the selected group.
This is not the first time 4x3 has helped a non-profit organization.
Non-profit: Ivy Rugby
In 2005, 4x3 created a brand for the Ivy Rugby Conference, and in 2010 launched a dynamic website that allows players, coaches, and fans to create profiles and interact with the site.
Non-profit: Friends for Friends
Just last week, 4x3 launched a new website for Friends for Friends, a non-profit organization focused on giving monetary donations to families in need across the Delaware Valley. All services associated with FfF are pro-bono.
Non-profit: Atlantis Rugby
4x3 designed and built a website for Atlantis Rugby and now maintains the site for free.
Moving forward, as a way of giving back, 4x3 will select a pro-bono client each year. Look for information in the coming weeks on how you can nominate an organization, and next year's selection.
Don't say you heard it here ... but let's all plan on sneaking out of work early on Friday the 21st.
The fourth annual Fight MS golf outing looks to be bigger and better than years one, two and three. We're shooting for 100 golfers and 36 hole sponsors. Be a part of the fun that doubles as a great cause.
Golf Outing: Friday, October 21 2011 Spring Ford Country Club 12:00-1:00pm Registration Tee off: 1:00pm SHOTGUN Scramble Format Dinner will follow around 5:00
The third annual Fight MS golf outing looks to be bigger and better than years one and two combined. We're shooting for 100 golfers and 36 hole sponsors. Be a part of the fun that doubles as a great cause.
Golf Outing: Thursday, October 11 2010 Spring Ford Country Club 12:00-1:00pm Registration Tee off: 1:00pm SHOTGUN Scramble Format Dinner will follow around 5:00.