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4x3 News

Back in 2013, 4x3 designed and developed a website for Northern NJ SAFE KIDS/Safe Communities. But it was time for an upgrade... so this year we worked closely with Prevention Works! to redesign their website.

A website “redesign” doesn’t necessarily mean that you completely scrap your old website and start anew. Brand and idenity can stay the same, along with other design elements. But as your company and technology both evolve, it is necessary to make functional modifications that help your website and its visitors run more smoothly. 

Adding headlines or graphics or even custom elements can have a big return. Prevention Works! strategically-focused their redesign on responsive design and custom Google maps.

Responsive Design

Responsive design makes a website easily adaptable to fit the screen sizes of any mobile device. 

With an on-the-go lifestyle that may of us lead, it is not suprise that most website have a high mobile useage rate. A responsive design makes it possible for visitors to navigate the Prevention Works! website easily across all unique devices, providing a great user experience. 

Responsive dsign is a necessary feature for any modern website. In fact, Google is now telling searchers whether your website is mobile friendly or not with their new mobile friendly test. This will inevitably affect your credibility, click-through rate, lead generation and sales.

Custom Google Maps

Prevention Works! hosts several location-based services across Northen New Jersey.

We also built and integrated custom Google maps and other location-based assets into mobile and desktop redesign. Our Drupal-based web platform allows for sophisticated multi-layer, interactive map that enhances the website's usability, social integration and local SEO. 

About Our Client is the official website of Northern NJ SAFE KIDS/Safe Communities. The Northern NJ SAFE KIDS coalition workis to prevent childhood injury through research, community outreach, legislative advocacy and media awareness campaigns. Safe Kids Worldwide has over 500 chapters and coalitions in all 50 states, and has partners in 25 countries.

As a non-profit sponsored by Morristown Memorial Hospital, their mission is to reduce fatalities, injuries and property damage due to unintentional injuries on the road, at home and at play. As such, Prevention Works! provides complementary safety services through Nothern New Jersey.

February 10, 2017

4x3 Ideas

When we began the web design process the other day with a client, we stumbled across a new phrase in the RWD world: Age Responsive Design.

We already have the ability to make sites adapt based on screen size. But this is only the first step. As technology has evolved we have developed the ability to adapt web structure and content based on a user's age. 

We have the technology!

While we might not be making a Six Million Dollar Man, Age Responsive Design is not an unattainable concept imagined in some science-fiction realm. 

In fact, the gaming industry has been using a player's age and experience to adapt First Person Perspective (FPP) games by using dynamic game balancing (DGB) for years!

DGB is the automatic process that changes parameters, scenarios, and behaviors in a video game in real-time, based on the player's ability. This is utilized to avoid making a player bored or frustrated. If you're a beginner, you will only fight enemies that have reduced speed and health. But if you're a pro, the game will become much more difficult and increase the gameplay duration. 

The concept is similar to what the age-responsive design will do to websites. And, just as we have the information to determine a user’s age, this data can be used to combine those existing technologies to create universally user-friendly experiences. As we enter 2017, websites will be able to combined this information to make subtle changes to accommodate younger or older audiences.

One size DOES NOT fit all.

A 7-year-old and a 70-year-old do not read the same books or wear the same clothes, so why should they be subjected to the same online experience? 

Age Responsive Design is made with the ability to focus on how the site looks; but also how it works, what type of content it displays, and what a user can do with it. Just a few examples of what Age Responsive Design could do, include:

  • bigger vs smaller font sizes and spacing
  • muted vs saturated color schemes
  • video presentations vs text explanations
  • social media sharing vs email conversion
  • expanded vs condensed navigation menus 
  • typographic vs traditional content

While automatic age design is not currently in use, targeted web content is... So the application of Age Responsive Design is just around the corner - it's only matter of who impliments it first.

December 30, 2016

4x3 News

From our team to yours, 4x3 wishes to you a very Merry Christmas and a Happy and Prosperous New Year!

We are looking forward to serving you in 2017.

December 22, 2016

4x3 News

It may seem like a myth, but many employers in Philadelphia offer paid internships to young professionals and students. In fact, 4x3 is a signatory to the AIGA Philadelphia Paid Internship Pledge, an initiative encouraging local employers to offer fair compensation to design students.

In an effort to achieve equitable practices, 4x3 complies with the Fair Labor Standards Act. Within these standards set forth by the U.S. Department of Labor, students who accept an internship at a private sector business must receive a fair wage that meets the states’ minimum requirements.

The Tough Reality

I have friends that made coffee and assembled IKEA desks all in the name of internships. I once even saw a posting on Craigslist for an “icing intern” - the bakery literally wanted someone to put icing on cakes for no pay.

While I never had to suffer through menial or non-sensical tasks, I did have my fair share of "paid-in-experience" internships. During my senior year at college I turned down many great internships in the Philadelphia area - where I could have learned valueable industry experience and it would have looked amazing on my résumé - because the job was unpaid. (And, in many cases, I would've ended up losing money from travel or rent expenses.)

In this day and age, many employers exploit young students and recent graduates through unpaid internship programs by dangling future jobs, work experience, and résumé boosters in front of their faces. And like a horse following a carrot on a stick, many students fall into this trap because they don't know any better or because they simply cannot find a paid job within their field. 

Legal Unpaid Internships

For a position to be legally unpaid, the U.S. Department of Labor states that a for-profit or private sector business must meet ALL of the following qualifications:

  1. The internship, even though it includes actual operation of the facilities of the employer, is similar to training which would be given in an educational environment;
  2. The internship experience is for the benefit of the intern;
  3. The intern does not displace regular employees, but works under close supervision of existing staff;
  4. The employer that provides the training derives no immediate advantage from the activities of the intern; and on occasion its operations may actually be impeded;
  5. The intern is not necessarily entitled to a job at the conclusion of the internship;
  6. The employer and the intern understand that the intern is not entitled to wages for the time spent in the internship. [source]

In many cases, internships do not fall anywhere near these categories. Interns are not glorified secretaries or coffee makers; if so, they would have applied for a job at a bank or a café.

How to Fight This Injustice

Businesses - big, small, private or public - can take a pledge to support the Fair Labor Standards Act.

But I would go farther than this, pledging not simply to meet the Labor Department's unpaid internship exemption criteria but to pay all working interns unless the job falls under volunteeer/non-profit work. Because outside of structured job-training programs or apprenticeships, there's no real argument for unpaid labor. Once businesses begin to pledge other companies will fall in line; until unpaid internships are the outliers within the world of business.

We at 4x3 are proud of our internship program, which pays a stipend to talented college students and recent design school graduates while giving them valuable real-world experience. Our interns have gone on to successful careers in design, landing jobs in Philaldelphia, New York, Washington D.C. and other locales.

Don't believe us? Read about our past intern: Shuchang.

Current 4x3 Internships

Content Assistent »
Graphic Designer »

December 2, 2016

4x3 News

On October 26, Philadelphia’s first nonprofit, pay-what-you-can restaurant opened for business! And for the many Philadelphians who cannot afford a quality meal, EAT Café is a step toward hungry-free communities.

Everyone at the Table

EAT Café - which stands for "Everyone at the Table" - is a partnership among a collection of groups including Drexel’s Center for Hunger-Free Communities, Drexel’s Center for Hospitality & Sport Management, and the Vetri Community Partnership.

EAT Café's central goal is to help ease the food insecurity that impacts nearly one in four Philadelphians, while helping to bring the community together.


Diners coming to the EAT Café will be given a menu with a suggested price. At the end of their meal, a check will be delivered and each can choose what they pay – the full amount, more, less or nothing at all.

​EAT Café will serve dinner every Wednesday–Saturday from 4:30–8 p.m. All are welcome to dine at the community table and pay what they are able to for dinner. Donnell Jones-Craven (pictured) is acting as general manager and head chef at the café, which was created to nourish, educate and unite the community.'

In an interview with Busniess Insider, Donnell Jones-Craven said, "I want people to have the opportunity to fulfill each other’s need for community — real community, and share experiences, embrace differences and have dignity and respect amongst all. The truth is we all need each other."

Support EAT Café

EAT Café's ongoing operating costs must be met through our café operations, additional grants and other funding, and in-kind support. There are many ways you can make a contribution to support our work and mission. 

  1. Dine - by coming to the café for a meal, you are providing critical support to the resturant and the community.
  2. Donate - either in-person or online financial donations allows EAT Café to help offset the cost of someone else’s meal.
  3. Volunteer - as a non-profit, EAT Café always needs volunteers to help with everything from community outreach to special event staffing.

Any donations to support EAT Café directly benefit the community and the fight against hunger in Philadelphia.

4x3 supports EAT Café by offering free web hosting. We worked with our partner SK Designworks to create an organized expandable website for both EAT Café and their partner, The Center for Hunger-Free Communities (CHFC).

October 28, 2016


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