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To stand out to your target audience you need to break away from a basic web templates and create a custom web design that reflects your company's brand and services. And we helped our client, Relate Personal Finance, do just that.
Custom Web Design
Relate Personal Finance breaks the mold for a financial service website.
Most financial websites utilize stock photos and white backgrounds to highlight their services. But not Relate!
4x3 worked very closely with the founder and chief advisor of Relate, John O’Brien, to create a website that stood out among the stuffy, cliché financial websites that exist today. To successfully distinguish his company's web design from the competition, part of John’s approach was appealing to a younger demographic than financial advisors usually went after – young professionals and new families – by using a memorable user experience and custom features.
To achieve this, 4x3 and Relate worked towards a layout that avoided stock photos and moved toward a more illustrative design.
Your Website Reflects Your Brand
The Relate Personal Finance website was designed to promote the brand at every turn.
4x3 created custom graphics and illustrations for every page of the website; from financial news to resources, each image is used to invoke confidence in John’s abilities and services.
The uniformed use of graphic design also allows Relate to effortlessly represent its brand. 4x3 developed a unique, yet identifiable, style for Relate by having consistent color scheme and design technique.
Another advantage of having an illustrative website is that each image creates automatic content for social media. With every blog post and financial fact that is published on the website the accompanying graphic is social media ready!
About Relate Personal Finance
John started Relate Personal Finance to help individuals, families and small businesses make smart financial decisions regardless of their income or wealth level. By approaching financial advice with a coach-like approach, John's goal is to inspire clients to take control of their own financial future.
The name Relate is a reminder to understand each client’s perspective. Understanding your situation, which includes more than just the monetary component, allows you to create a custom set of options to achieve your financial goals.
T-shirt design and custom apparel design has always been an integral part of our event marketing package. It's so cool when we land at an event and see people proudly wearing our shirt designs from years past.
4x3 has the experience and know-how to help you create amazing t-shirts for any event. 4x3 is proud to partner with Sevens Sports on the URugby events where we have created a series of referee jerseys, MVP shirts, and promotional tees for fans and players alike.
So, if you want to advertise your brand and overall presence at your next event, contact 4x3 and we'll help you create custom apparel to make your event a smash hit. As a part of our event marketing design service, we offer other promotional materials to be used at festivals, conventions, fundraisers, and sporting events. This includes:
- custom apparel (t-shirts, jerseys)
- posters and banners
- pint glasses
- souvenir balls
- custom trophies
4x3 can help you make the perfect t-shirt and promotional material for any event.
As president of the Iona College Rugby Football Club, it is my responsibility to oversee all game production. After my short-lived rugby career ended due to shoulder injuries and I still wanted to contribute to the team.
My production team and I would make sure there was music for the game, the scoreboard would correctly represent the game, and there would be PA announcements during the game. These attributes contributed to creating an event-like atmosphere. Our head coach Bruce McLean could recognize this uniqueness to Iona Rugby matches and knew we could be part of an event larger than just us.
Unfortunately for me, I never had the opportunity to play in the URugby Bowl Series or attend one. Even when we hosted our own Bowl game against University of Delaware in 2015, my grandmother was in town from Florida which took me away from the action. When Bruce approached me to be a part of hosting the 2016 Bowl Series, I was in. I knew that this opportunity would benefit not only Iona rugby, but the whole college. Stephen Siano knew the location of Mazzella Field and knew it was a perfect location to host multiple rugby matches. After meeting Stephen for the first time, we got right to work on creating the 2016 Bowl Series at Iona College in New Rochelle, New York.
Besides the organization of teams and referees, there is a lot more that goes into creating an event. We wanted to appeal to more than just the fans. Although the focus of the tournament was the College 15's matches, the 2016 Bowl Series also hosted High School 7's matches during halftimes and in between games. With this we could connect College Rugby programs to potential recruits. We put together a college fair, which was in the LaPenta Student Union right next to Mazzella Field. This was a great opportunity for Colleges to have a table to showcase their club to the high school athletes who were in attendance.
Another attraction was the VIP Lounge, which was located on the second floor of the LaPenta Student Union. VIP Ticket Holders were given access to their own Lounge and complimentary refreshments. The VIP Lounge also allowed for an outside deck to watch the games from a skybox view as seen in the photo.
Creating the event was an experience for all of those in attendance, but what about for those who were unable to make it to the event? Rugby is a very popular sport in foreign countries and many athletes on these teams have families who could not be at the game. It was important to us that those families had the ability to watch the game their ruggers took part in and we could make that happen. Working alongside the Iona College Athletic Department, we created a live video stream through YouTube to reach out to all rugby fans. The live stream also included commentary from some of best known names in Rugby media, such as Ryan Trost and Alex Goff.
When teams compete in an URugby Tournament, it creates a new relationship for URugby and the Collegiate Rugby teams. For Iona, we have now competed in three consecutive Bowl Series which lead to even bigger things for our team. Not only did we form the first ever 7s rugby team at Iona, we also were able to compete in our first 7s tournament in the URugby Ariel Re Bermuda 7s and the players were ready for the opportunity. Afterall, the team ended up with a record of 4-2 in their first 7s tournament.
When it comes to hosting any type of event, 4x3 (in cooperation with URugby) knows how to create an event that is beneficial for all. We know that there is more to event marketing than simply connecting everyone to the product your event is based around. Besides creating more than viewing option at the event or allowing access to fans across the globe, 4x3 also understands the importance of creating and selling merchandise as memories for those who purchase it.
Personally, working with Stephen and the rest of the 4x3 team as an intern on this project was an absolute pleasure and is something everyone can learn from.
4x3 is proud to announce the completion and launching of the Relate Personal Finance website.
Financial Advice That Relates To You
4x3 provided interactive design consulting and a custom Drupal Content Management System (CMS) for John O'Brien, a local financial advisor who specializes in a coach-like approach to financial planning. John started Relate Personal Finance to help individuals, families and small businesses make smart financial decisions regardless of their income or wealth level.
John wanted to standout among the hundreds of independent financial advisors working in Philadelphia. Opting out of the boring finance website that uses stock photo, John commissioned 4x3 for custom graphics and animations to give a new and refreshing look to his website.
Drupal CMS and Site Hosting
4x3 will be hosting and maintaining the Drupal-powered Relate Personal Finance website. Through the Drupal CMS, John can easily make updates to his website, like adding resources, news, or updating information about his services.
4x3 also worked with Relate Personal Finance to create the logo and brand. 4x3 provides content and social media marketing, SEO, and web maintenance services as well.
It was a pleasure working with John and 4x3 looks forward to a continued relationship now that the site has launched.
While the homepage isn't considered the #1 landing page anymore, it is (hands down!) the most visited page on your whole website; because even if someone does not directly land on your homepage when first visiting the site, their first instinct is to click on the homepage after viewing the initial content which caught their attention.
Your homepage is like a storefront window -- a showcase of your best content easily available for any possible window shoppers. As such, if it isn't visually appealing or informative, then chances are visitors will quickly move on.
Out with the Old, In with the New
Norris Sales saw that their homepage was, statistically, a very high exit page. So, after consulting with 4x3, they decided that a redesign for a simplistic, yet informative homepage was needed. 4x3 helped Norris Sales identify what they wanted to highlight on the homepage and what could be removed. The new homepage design selected the best elements to feature Norris Sales' identity and mission, including:
- new navigation menu
- latest news slider
- wider break point
- custom Google maps
- featured manufacturers
- redesigned super footer
Being primarily a heavy equipment dealer, Norris Sales wanted to shift focus from individual products to their most popular manufacturers; moving toward broader categories allowed for greater involvement. Visual elements also became a center-piece; highlighting the latest news stories, store locations, and featured equipment. Also by implementing a wider break point and simplified navigation, Norris Sales was able to move away from a cluttered homepage to a more open web design.
About Norris Sales
Norris Sales Company has been providing best in class construction products and service to Philadelphia and its surrounding suburbs since 1956. Norris Sales has recently expanded to a new headquarters in Conshohocken, PA and opened a second sales and rental location in Sicklerville, NJ.
Their knowledgeable staff and two centralized locations allow Norris Sales to provide top notch service to all of their customers throughout the rental, sales, service or training process.