News + Ideas
When approached by the Historic Odessa Foundation for a website redesign in 2010, 4x3 was tasked with implementing an efficient, user-friendly solution that prioritized content rich management and custom navigation. The resulting website design allowed visitors to clearly discover and understand Historic Odessa's wealth of information.
Organizing a Content Rich Website
To effectively organize all the important historical information about Historic Odessa's buildings and grounds, as well as their nonprofit mission, 4x3 created a responsive website design that divided the information into readable, easy to navigate sections. On the top of the page, there are two custom navigation bars for visitors to quickly find the information they need.
Historic Odessa's Dual Navigation Bars
The top dark green navigation bar showcases general links that invite visitors to learn more about Historic Odessa Foundation, such as the "About Us" and "Sponsors" pages. Alongside these links, there are more direct call to action links, which provide functionality and ease of accessibility to the first-time visitor, such as directions and contact information.
4x3 decided to further clarify the user experience for Historic Odessa visitors by complementing the top dark green navigation bar with a second navigation bar below the logo. This navigation bar features links that showcase current updates as well as other callouts to encourage visitors to plan their visit. In unobtrusive but visible all-caps text, the navigation bar suggests that you learn about Historic Odessa's history, become a member, and keep up to date with foundation news.
The Importance of Custom Navigation Bars
For both returning and first time visitors, these dual navigation bars highlight current happenings at Historic Odessa that they might be interested in attending. This not only encourages visitors to want to return to the website and visit Historic Odessa's grounds again, but also enables better organic search results through fresh content updates. The integration of content updates with a seamless, simple but beautiful website design is the best way for visitors to find what they're looking for and facilitate ongoing engagement with the Historic Odessa Foundation.
Updating and Managing Content on Historic Odessa Foundation
In addition to organizing Historic Odessa's information through good web design, 4x3 also updates and manages content for the foundation regularly. 4x3 creates and pushes out social media posts across all platforms, promotes Facebook event posts, and sends out a reminder newsletters for Historic Odessa's various exhibitions and memberships.
By creating a user-friendly, accessible destination in the form of Historic Odessa's website, 4x3 was able to ensure that any social content updates link to a source that guides the visitor to more information and motivates them to visit Historic Odessa, Delaware.
ABOUT HISTORIC ODESSA
The mission of the Historic Odessa Foundation is to preserve and promote the homes, grounds, collections and historic legacy of Odessa, Delaware. The Historic Odessa Foundation is charged with raising money, maintaining Odessa’s historic assets, supporting scholarly and archeological work and educating the public in the history of the town and the state of Delaware in the 18th and 19th centuries.
Back in February, 4x3 redesigned Prevention Works! website. The new site strategically-focused on responsive design and custom Google maps as functional modifications to increase organic SEO and visitors.
The new responsive design allowed Prevention Works! to fit the screen sizes of any mobile device. This new responsive design increases the website's credibility, click-through rate and lead generation. With society's on-the-go lifestyle, a responsive design is a necessary feature for any modern website.
Custom Google Maps
Prevention Works! hosts several location-based services across Northern New Jersey. The new Drupal-based web platform allows Prevention Works! to use a sophisticated multi-layer, interactive map that enhances the website's usability, social integration and local SEO.
We compared analytics from 6 months before the website redesign to the 6 months after the upgrade. Since 4x3 implemented responsive design and custom Google maps on the Prevention Works! website, there has been a significant increase in both website sessions and users.
More people - through unique user visits - are coming to the Prevention Works! website, as well as staying on the site longer throughout each session. The percentage of sessions increased by 16.9%, while the percentage of users increased by 26.7% over the past 6 months.
ABOUT OUR CLIENT
PreventionWorks-NJ.org is the official website of Northern NJ SAFE KIDS/Safe Communities. The Northern NJ SAFE KIDS coalition work is to prevent childhood injury through research, community outreach, legislative advocacy and media awareness campaigns. Safe Kids Worldwide has over 500 chapters and coalitions in all 50 states, and has partners in 25 countries.
As a non-profit sponsored by Morristown Memorial Hospital, their mission is to reduce fatalities, injuries and property damage due to unintentional injuries on the road, at home and at play. As such, Prevention Works! provides complementary safety services through Northern New Jersey.
4x3 partnered with Cause Design on a web design project and proposal for our client, The John Templeton Foundation. The professional relationship between the two studios has allowed for us to create a user-friendly, beautiful, and functional site that showcased the Templeton Foundation's annual report in a streamlined, beautiful way.
As the technology partner, 4x3 works directly with Cause Design from the beginning of each project, to determine the scope, define the site architecture, and consult on functionality. Cause Design provides creative solutions, and 4x3 takes the lead on the programming and development. For the John Templeton Foundation's 2015 annual report, 4x3 created a user-friendly web experience that organized information in a legible, structured way.
"I trust 4x3 with my web development projects because of their commitment to being good partners, who are as invested in the creative vision as I am. My clients and I have been impressed by their expertise, but more importantly, their friendly attitude and flexibility, which is a rare combination."
Todd Whitney | Owner | Cause Design
ABOUT CAUSE DESIGN
Cause Design Company was founded by creative director Rodd Whitney, and lives by the principles that commitment to collaboration and exceptionally creative design is key.
Cause Design is a full-service creative company, delivering senior-level market research, brand strategy and positioning, marketing communication strategy, copywriting, photography and video production services through a network of like-minded individuals who share our strategic mindset and creative standards.
ABOUT JOHN TEMPLETON FOUNDATION
The John Templeton Foundation serves as a philanthropic catalyst for discoveries relating to the deepest and most perplexing questions facing humankind, in the spirit of its founder, John Templeton.
The foundation provides academic grants, research support, and an annual award to an innovator in the field of scientific discovery. Through the organization's efforts, the John Templeton Foundation has been able to contribute major discoveries in fields of scientific investigation, prayer, gratitude, immortality, and imagination.
The Rouse Group Development Company hired 4x3 to create a simple, static site to highlight the numerous projects completed over the years.
Designing A Simple, Yet Functional Website
We worked closely with John Rouse to create a detailed website that encompassed the company's more than 30 years of road work and land development, all while paying homage to the founder and his work with John M. Rouse, Inc. established in the 1970s.
About The Rouse Group
The Rouse Group Development Company, L.P. is a professional land development firm that specializes in general contracting and construction management for commercial and residential communities. The Rouse Group Development Company was founded in 1985 by John Rouse and has decades of experience built on the principle that customers are best served by detail-oriented management that will carry every project from drawing board to completion.
John M. Rouse is the President and CEO of The Rouse Group Development Company, L.P. For over 45 years, Mr. Rouse has worked in the heavy construction field developing countless office buildings, sewer treatment plants, hospitals, super highways, bridges, shopping centers, refineries, colleges and steel plants.
4x3 provides comprehensive print design solutions including identity packages, brochures, post cards and invitations. We also go beyond traditional print design, expanding our services to beautiful and distinctive banners, custom apparel and promotional merchandise for conferences, festivals and special events.
Working with Relate Personal Finance
Relate Personal Finance is a full-service financial planning firm that offers advice on the right investments and savings for all their clients, no matter the income level. In addition to designing the Relate Personal Finance website, 4x3 also had the pleasure of creating a complete branded identity package for Relate Personal Finance which included digital and print letterheads, professionally designed business cards, and custom envelopes.
"In the beginning of this process, I approached several vendors with an overall concept for a new financial advisory business looking for help with a logo and branding. The decision to go with 4x3 was the right one. Amy and Stephen came up with some great logo options and from there they have laid the foundation for a brand that is just what I am looking for..."
- John O'Brien | Founder & Chief Advisor
Working with Local Businesses
In the age of digital media, 4x3 offers print design services that seamlessly incorporate with your business' cross-platform marketing initiatives. Our years of branding and event marketing expertise have equipped us to create the right fit for your small or local business. At 4x3, we give you customized and personalized branding packages that go above and beyond standard business card services. We use quality printing, a keen eye for design, and an assurance that our work is the best for you.